Brand Builders

In this episode, Matt and Richie kick off his introduction discussing some of the tweets making waves in the DTC community including DTC brand founder's opinions and backstories, brand building, how to set yourself up for life with the right strategy, two brands that were recently acquired and what made them so special to be worth $600M+. All this and more in episode 9 of the Brand Builders Podcast. 

👑 Special thanks to our sponsor SheerID. 

Start your FREE trial by going to: 

sheerid.com/shopify

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH RICHIE
🌐 Website: https://www.shesbirdie.com/
🐦 Twitter: https://twitter.com/richmashine
🖇️ LinkedIn: https://www.linkedin.com/in/richardmashiko/

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In this episode, Matt and Tom chat about Matt’s decision to choose between a template or custom built Shopify store, read listener opinions, how to manage your time as a brand founder, how to execute an audit, SEO, influencer seeding and a shocking analysis of StumpTown Mattress’s Google analytics.

👑 Huge thanks to our sponsor Noowave. 
Go to noowave.co and USE CODE: 
POD10 for 10% OFF your order

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM
🌐 Website: https://www.brndlabs.com/
🐦 Twitter: https://twitter.com/simplytom/
📸 Instagram: https://www.instagram.com/tomwbrown/
🖇️ LinkedIn: linkedin.com/in/thetombrown

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In this episode, Matt and Tom chat about Matt’s Shopify apps/tech stack including Triple Whale, Loox, Fondue, Klaviyo, Refersion, etc and his future strategies for StumpTown Mattress, we also get an update on Tom’s experience selling his brand and his strategy for scaling Hutch.

👑 Huge thanks to our sponsor Noowave. 

Go to noowave.co and USE CODE: 

POD10 for 10% OFF your order

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM

🌐 Website: https://www.brndlabs.com/

🐦 Twitter: https://twitter.com/simplytom/

📸 Instagram: https://www.instagram.com/tomwbrown/

🖇️ LinkedIn: linkedin.com/in/thetombrown

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https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=d1c04735adf147a2

In this episode, Matt and Tom chat about their new roles as both Heads of Growth at Hutch and StumpTown Mattress, the ups and downs starting off, how the recession will impact both brands, shipping times and out of the box methods for acquiring customers.

👑 Special thanks to our sponsor SheerID. 

Start your FREE trial by going to: 

sheerid.com/shopify

👑 Huge thanks to our sponsor Noowave. 

Go to noowave.co and USE CODE: 

POD10 for 10% OFF your order

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM

🌐 Website: https://www.brndlabs.com/

🐦 Twitter: https://twitter.com/simplytom/

📸 Instagram: https://www.instagram.com/tomwbrown/

🖇️ LinkedIn: linkedin.com/in/thetombrown

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In this episode, Matt and Tom chat about Tom’s new role as Head of Growth at Hutch after 9 years of working for himself, his meetup in London with others in the DTC space and Matt’s possible Head of Growth position at various potential brands plus an update on Tom’s experience selling his brand.

👑 Special thanks to our sponsor SheerID. 
Start your FREE trial by going to: 
sheerid.com/shopify

👑 Huge thanks to our sponsor Noowave. 
Go to noowave.co and USE CODE: 
POD10 for 10% OFF your order

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM
🌐 Website: https://www.brndlabs.com/
🐦 Twitter: https://twitter.com/simplytom/
📸 Instagram: https://www.instagram.com/tomwbrown/
🖇️ LinkedIn: linkedin.com/in/thetombrown

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In this episode, Matt and Tom chat about the UK's lower cost to fulfill and ship products in comparison to the US, how to increase your inventory and prepare for Black Friday/Cyber Monday including going viral with your brand, running retargeting Facebook Ads Campaigns, Facebook Advantage Plus as well as how to build the “perfect brand”.

👑 Special thanks to our sponsor SheerID. 

Start your FREE trial by going to: 

sheerid.com/shopify

👑 Huge thanks to our sponsor Noowave. 

Go to noowave.co and USE CODE: 

POD10 for 10% OFF your order

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM

🌐 Website: https://www.brndlabs.com/

🐦 Twitter: https://twitter.com/simplytom/

📸 Instagram: https://www.instagram.com/tomwbrown/

🖇️ LinkedIn: linkedin.com/in/thetombrown

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In this episode, Matt and Tom chat about Matt’s potential Head of Growth position, setting up for Black Friday, Klaviyo’s pricing change, email marketing tactics and an update on Tom’s experience selling his brand.

👑 Special thanks to our sponsor SheerID. 

Start your FREE trial by going to: 

sheerid.com/shopify

👑 Huge thanks to our sponsor Noowave. 

Go to noowave.co and USE CODE: 

POD10 for 10% OFF your order

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM

🌐 Website: https://www.brndlabs.com/

🐦 Twitter: https://twitter.com/simplytom/

📸 Instagram: https://www.instagram.com/tomwbrown/

🖇️ LinkedIn: linkedin.com/in/thetombrown

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In this episode, Matt and Tom take on the second episode by finishing their chat on starting a brand in a recession, cutting costs, referral programs, SEO, influencer marketing, and Tom’s experience selling his brand.

👑 Special thanks to our sponsor SheerID. 

Start your FREE trial by going to: 

sheerid.com/shopify

👑 Huge thanks to our sponsor Noowave. 

Go to noowave.co and USE CODE: 

POD10 for 10% OFF your order

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM

🌐 Website: https://www.brndlabs.com/

🐦 Twitter: https://twitter.com/simplytom/

📸 Instagram: https://www.instagram.com/tomwbrown/

🖇️ LinkedIn: linkedin.com/in/thetombrown

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In this episode, Matt and Tom kick off the first episode by introducing themselves and giving a bit of background on their DTC journey so far including running ads, pricing products and starting a new brand in the recession.

👑 Special thanks to our sponsor SheerID. 

Start your FREE trial by going to: 

sheerid.com/shopify

👑 Huge thanks to our sponsor Noowave. 

Go to noowave.co and USE CODE: 

POD10 for 10% OFF your order

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM

🌐 Website: https://www.brndlabs.com/

🐦 Twitter: https://twitter.com/simplytom/

📸 Instagram: https://www.instagram.com/tomwbrown/

🖇️ LinkedIn: linkedin.com/in/thetombrown

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📹 Watch this episode on YouTube

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify