In this episode, Isa joins the podcast to talk about what brands miss when they focus too narrowly on ROAS. From her experience on the brand side and now at BTR Media, she breaks down why awareness still matters, why the path to purchase is anything but linear, and how strong brands connect media, creative, and ecommerce to drive growth.

Connect with Isabella on Linkedin: linkedin.com/in/isabella-troia

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon