We talk about why personal brand and authenticity are becoming non-negotiable for business growth, especially when your offers look similar to everyone else’s. I share how I built a recognisable brand before and why I’m bringing my performance background into my new strategy business to stand out in a crowded space. 

• personal brand as a key differentiator for strategists and service providers 
• recognition as proof of a strong brand voice across posts and emails 
• the real meaning of authenticity and why copying makes you disappear 
• the cost of standing out and how past experiences can shape confidence 
• using a performance background as a unique business asset 
• why branding colours are only a tiny fraction of brand building 
• practical prompts to identify what makes you different and memorable 

So today, look at your business and ask yourself, what's my personal brand? What is it? How does it work? What does it look like?