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Have you ever wondered why some businesses with brilliant plans still fail to gain traction? The missing ingredient might not be what you expect.

Welcome back to Business Built with Strategy! After a personal hiatus following the sudden loss of my father – who was not only my dad but my business mentor and hero – I'm returning with crucial insights about an overlooked aspect of entrepreneurial success.

Strategy alone simply isn't enough. While having a clear business strategy is undeniably important (without one, you're just winging it), many entrepreneurs mistakenly focus solely on creating the perfect plan while neglecting how they'll communicate and embody that strategy. Common pitfalls include confusing to-do lists for strategy, mindlessly copying competitors without understanding context, and changing direction too frequently due to lack of clear benchmarks.

What truly transforms a good business into a great one is the marriage of strategy with presence. Think about it: can you confidently pitch your business in any room? From casual coffee shop conversations to standing on stage before thousands? Your ability to communicate with authenticity and confidence is just as crucial as having a solid plan. Strategy without presence is merely a plan collecting dust; presence without strategy is confidence with no direction. Together, they create something powerful – a business that genuinely moves people.

I'm thrilled to announce I've been working on something special that fuses these two essential elements. If you've ever frozen when it came time to present your ideas or struggled to effectively communicate your vision, this upcoming offering is designed for you. Remember: strategy is the map, presence is the vehicle – and you need both to reach your destination. Subscribe now or join my email list to be first to hear the details!

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We have just over four and a half months left until the end of the year, which is more than enough time to make a real shift in your business if you follow your strategy.

• Four and a half months equals about 20 weeks – enough time to build and launch an offer, grow your email list, or strengthen your systems
• Avoid the trap of thinking "I'll just wait until January" which wastes nearly half a year
• Choose one main business goal for the remainder of the year that would put you in a different position
• Break your goal down into weekly wins by reverse engineering it into 20 weekly steps
• Cut time wasters by asking if each task directly helps reach your goal
• Small, consistent actions create compound results better than bursts of effort followed by burnout
• The end of the year isn't a waiting room for January – it's a runway for your business

If you want clear, practical strategies you can use right away, follow Business Built with Strategy wherever you listen to your podcasts and share this episode with someone who's ready to end their year strong.

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Being busy doesn't mean you're building a business that will last. There's a crucial difference between working in your business (spinning, firefighting) and working on it strategically.

• Busy looks productive but may not lead to sustainable growth
• Busy is reacting while building is creating
• Staying busy feels safer and gives an illusion of progress
• Ask yourself: "Is this moving me closer to where I want to be?"
• Building requires intentional actions that aren't always visible
• Key questions: What am I building? What do I want to be known for?
• Success comes from strategy, not from having a packed calendar
• You're allowed to stop doing things that don't move the needle

Come and get on my list - the link is in the show notes for the upcoming freebie that will help you map out what you want to build so you're not wasting time staying stuck in busy mode.

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Confidence alone won't build a sustainable business. Systems, automation, and strategic infrastructure are what truly create scalable success and prevent burnout.

• Confidence helps with visibility and selling but cannot replace systems, structure, or strategy
• A business that only works when you're working is actually just a demanding job
• Four essential strategy components: clear problem-solving offer, profitable pricing, client acquisition system, and automation
• Five key areas to automate: lead capture, client onboarding, email sequences, scheduling/payment, and content scheduling
• Automation doesn't make your business cold—it makes it functional and prevents burnout
• Systems free you to focus on what you're good at and make your business work even when you're offline
• Batch content creation saves significant time compared to daily posting

Please rate my podcast and follow if you enjoyed this episode. It means so much to me and I'll see you next week on Monday.

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Are you endlessly tweaking your prices, refreshing your brand, or blaming algorithms for your business struggles? Let's get brutally honest: none of these are your real problem. The truth is both simpler and more challenging – it's about WHO you're talking to and HOW you're saying it.

This episode strips away the noise and niceties to deliver five essential truths that will transform how you communicate in your business. When you nail your messaging, something magical happens – your words land with impact, your confidence sharpens, and suddenly the right people start paying attention. It's not just powerful; it's magnetic.

Most business owners believe they're playing big by trying to appeal to everyone, but that approach is actually playing small. Your ideal clients don't want polite; they want precise. They want to feel deeply seen and understood. When you speak directly to them – not to the masses – you become unforgettable. This isn't about knowing surface-level demographic details. It's about understanding what your clients would move mountains for.

The people who become your clients aren't buying because they like what you do. They're buying because something within them needs to change, and they believe you can help make that happen. This fundamental shift in perspective changes everything about how you communicate your value.

If you're exhausted from performing and shouting into the digital abyss, this episode is your reset button. I'm Victoria, a strategist who hates buzzwords and generic advice. I help businesses speak to the right people with the kind of clarity that sells. Ready to strip back the noise and just say what needs to be said? Listen now and discover how to make your message undeniable to those who need you most.

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Victoria explores the critical difference between starting a business and building something sustainable, emphasising that strategy is the key element missing for many passionate entrepreneurs.

• Anyone can start a business with passion, skills or an idea
• Building something sustainable requires more than passion—it requires strategy
• Without strategy, hard work becomes directionless effort
• The Strategy Snapshot triangle highlights the three essential connected elements: Message, Offer, and Audience
• When these three elements align, you stop guessing and start building with intention
• Many entrepreneurs are talented and hardworking but lack direction
• Strategy helps you wake up knowing what matters and make decisions without panic

If you need help developing your strategy, all contact details are in the show notes. Please follow the podcast and leave a rating if you enjoyed this episode.

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The springboard moment in business is that emotional turning point that launches you into the next level both personally and strategically. Every successful business has this moment behind it - when the founder decides to stop shrinking and start doing what's truly aligned with their authentic self.

• My springboard moment came with my father's death, which wasn't motivational but created clarity amid grief
• Stepping into your power isn't just about confidence - it's clarity, decision-making, and knowing what's right
• True business power shows up in your systems, offers, boundaries, and operations
• Power mapping exercise: write where you're giving power away versus where you're reclaiming it
• Stop over-explaining, over-delivering, and over-functioning
• Refuse to shrink your business to fit other people's comfort levels

You're already on the springboard - now build.

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Ready to cut through the noise and discover what really matters in building a sustainable business? You're not behind, you're not failing, and you don't need to hit six figures in your first year. What you need is clarity.

Welcome to the first episode of Business Built With Strategy, where I share my 20+ years of entrepreneurial experience, including building businesses, losing one during COVID (or rather, successfully pivoting), and supporting countless others on their journeys. Most entrepreneurs come to me full of ideas but lacking direction. They're tweaking offers constantly, posting on social media without results, struggling to balance working in their business while trying to grow it, and battling self-doubt along the way. Sound familiar?

Drawing from my own journey of initially running a children's event company on instinct alone, juggling everything from bookings to logistics on my phone and scraps of paper—I reveal the four essential foundations every business needs: a clear strategy that gives you direction, a well-defined offer you can explain in one or two sentences, a steady mindset that determines how you handle challenges, and a specific ideal client who guides all your decisions. Miss any one of these, and you're setting yourself up for struggle.

Perhaps most importantly, I share why there's no universally "right" way to build a business, only YOUR way. Your job is to discover what that looks like and build with intention. This podcast promises honest talk, real structure you won't find in motivational quotes, and practical strategies, whether you're just starting out or cleaning up "the messy middle." Some episodes will feature just me, while others will bring in guests who've built lasting businesses, but every episode will respect your time and your intelligence.

Ready to stop winging it and start building something that lasts? Subscribe now and join me next week as I share the unexpected springboard that launched me into walking in my power as both a woman and an entrepreneur. One step at a time, with intention, that's how we build a business that works.

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Victoria introduces herself before the official podcast launch on July 7th, sharing her journey from singer to business strategist and how these experiences shaped her entrepreneurial approach.

• Started as a singer who nearly signed a record deal before seeking more stability as a single mother
• Gained early business experience working in her father's company from age eight
• Built her own business from scratch before pivoting during COVID to help other entrepreneurs
• Developed "The Martin Strange Effect" philosophy focusing on both mindset and method
• Carries forward her late father's business mentorship and belief in her abilities
• Creates strategies for entrepreneurs who want to build tangible, meaningful businesses

Join us for upcoming episodes focused on honest, clear business support from someone who has lived through the entrepreneurial journey.

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Business Built with Strategy is the podcast where mindset meets method, hosted by creative business strategist and straight-talking entrepreneur Victoria E. Strange.

With a background on stage and in business, Victoria brings a bold mix of presence, clarity, and strategy to the mic. She worked alongside her father in his multi-million-pound company, built a successful business of her own from the ground up, and now helps entrepreneurs do the same, without the fluff, fake urgency, or recycled advice.

This podcast is for founders and business owners who are done playing small, done winging it, and definitely done listening to sugar-coated advice from people who’ve never built a thing. Here, it’s all strategy, no filler, no filters.

Expect sharp insights, grounded structure, real mindset talk, and the kind of straight-up honesty most people won’t say out loud. With solo episodes and expert guests, Victoria shares decades of experience, hard-won lessons, and actual strategy you can use, whether you’re starting out or scaling up.

If you’re building a business, build it with strategy. And that starts at the very beginning.