Business Built With Strategy

We share a quick update on where Business Built with Strategy is heading, including a new feel and a possible rebrand from January 2027. We also talk honestly about how hard it is to separate entrepreneurship from real life, celebrate the show’s growth, and tease what’s coming next week. 

• a short update now with fuller context next week 
• a new look and direction from January 2027 
• why business and life are hard to split, especially for entrepreneurs 
• a promise to dive deeper on the work and life overlap 
• excitement about bringing guests onto the podcast next year 
• podcast growth to 111 countries and over 50 cities 
• the reminder that done is better than perfect 
• a branding photoshoot and wider rebrand plans 

My DMs are always open. If you can hit the follow bell or whatever it is at the top where you get your podcasts, because it really, really does help. And then it shows business built strategy podcasts to lots of other people.

Follow on socials @victoriaestrange

Email - [email protected]

I share the reality of running a business while grieving, including the moment I stepped into my dad’s world and put my own plans on hold. You’ll hear what happened around my launch, how I handled the estate and stepping up in my Dads business, and why I still chose to rebuild and keep creating.
• relaunch plans for the Female Entrepreneur Box and why they stalled 
• getting hacked on Meta and the impact on ads and momentum 
• the hospital call, the heart attack, and losing my dad days later 
• closing down offers and taking on estate administration and family support 
• relaunching the podcast during the messiest season of my life 
• choosing accreditation and passing a strategy course under pressure 
• learning AI skills and building a new programme for the next launch 
• time blocking in Google Calendar to stay functional day to day 

My DMs are always open. Go and follow me over on Instagram @Victoriaestrange & remember hit the follow button because it really, really does help.

Have a great week

Vic

Follow on socials @victoriaestrange

Email - [email protected]

We ask whether being busy is actually keeping our business stuck, and we share how to spot the difference between activity and real progress. We break down practical ways to prioritise growth work, stop hiding in admin, and use simple boundaries to protect focus.

• defining what “busy fool” means in business 
• spotting low value tasks that feel productive 
• using the £10 versus £1,000 task test 
• separating maintenance work from growth work 
• recognising preparation as procrastination 
• planning a week around strategy and outcomes 
• setting email boundaries and resetting expectations 
• making small daily tweaks that lead to sales 

Follow on socials @victoriaestrange

Email - [email protected]

If you’ve ever posted a reel, sent a sales email, or gone live and thought, “I’ve no idea what people are actually feeling,” this one is for you. We dig into a simple business truth: a strong offer is not enough if you can’t sell it confidently wherever you are. 

We break down what it really means to “sell in any room” across modern marketing channels, from your website and email marketing to lives, DMs, and in-person conversations. Then we get specific about why speaking on a stage can be the fastest way to sharpen your sales message. When you’re face to face, you get instant feedback: attention, distraction, curiosity, doubt. You can read body language, make micro-adjustments, and turn a one-way pitch into a real connection, which is why live events and offline selling are making a comeback. 

We also tackle the confidence myth head-on. So many people wait to feel ready before they put themselves forward for a talk, a workshop, or a speaking slot, but confidence usually shows up after you’ve done it, not before. We share practical ways to stay flexible, hold attention, and learn from what the room is telling you, plus a story from early sales experience that proves how powerful reading the room can be. 

If you want better sales skills, stronger public speaking, and a business strategy that doesn’t rely on one platform, press play. Subscribe, share this with a friend building a business, and leave a review with the one “room” you want to sell in next.

Follow on socials @victoriaestrange

Email - [email protected]

Follow on socials @victoriaestrange

Email - [email protected]

“You’ve heard my take. Now I want to hear yours. What do you want me to talk about next?

DM Instagram @victoriaestrange 

or email  [email protected] 

Tell us what topics you want to hear about - what are you stuck on?

Follow on socials @victoriaestrange

Email - [email protected]

We unpack how mindset shapes decisions, actions, and results, and why it can push your life in a positive or negative direction. We share real examples from business pivots, perfectionist expectations, and confidence wobbles, then turn it all into small steps you can take today. 

• mindset as a daily practice rather than a finish line 
• why forced positivity and “perfect weeks” backfire 
• the chain from thoughts to decisions to actions to outcomes 
• common self talk traps that keep ideas stuck 
• questioning beliefs that have started to feel like facts 
• switching “I can’t” to “How could I?” to reopen options 
• asking for help and learning before you feel ready 
• confidence as something you build after you start 
• reframing failure as feedback and comparison as possibility 
• small actions that create new evidence and new beliefs 

Follow on socials @victoriaestrange

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I take you behind the scenes of building my new business and brand while I work towards launching a 12-week hybrid programme in January 2027. I share what the messy middle really feels like, from imperfect consistency to the invisible decisions that shape a launch long before anyone sees it. 

• choosing whether to start, pivot or stay put without expecting perfect decisions 
• committing to “done better than perfect” so progress keeps moving 
• unpacking the hidden work behind polished launches on social media 
• building systems and dealing with tech, audience growth and spending before earning 
• handling self-doubt when the work is real but the result is not visible yet 
• learning to let your brain process completion and acknowledge what you’ve done 
• remembering that the business begins months before the launch moment 

Keep an eye on my socials 

@victoriaestrange

Follow on socials @victoriaestrange

Email - [email protected]

I share how a planned week away from my dad’s business turned into a warning sign that I was heading towards burnout. A cognitive therapist helps me reframe guilt, choose real rest, and rebuild a simple plan that makes life and work feel manageable again. 
• carrying responsibility across my dad’s business, my own launch and estate admin 
• noticing exhaustion shut down my usual drive to work 
• choosing rest instead of forcing productivity 
• joining a Zoom session and hearing a cognitive therapist’s perspective 
• understanding guilt as a sign my brain cannot process what I have done 
• taking a full week to sleep, slow down and reset 
• making a personal strategy list for health checks and appointments 
• reducing morning friction with small practical changes 
• using time blocking while keeping plans realistic 
• questions to help you spot when you are overdue a break 

Follow on socials @victoriaestrange

Email - [email protected]

We make a simple case that health is your biggest business asset because every decision, client interaction, and leadership moment comes from you. We challenge the long-hours mindset and leave you with one question to test whether your business is giving you freedom or draining it. 
• health as a core part of business strategy 
• why exhaustion drives procrastination and reactive decisions 
• how rest and appointments improve focus and decision quality 
• sustainability as the real goal for long-term growth 
• the freedom check: business supporting your life or the other way round 
• one practical prompt to put yourself first this week 
If you have, please like the pod, follow the pod, share the app, share the link.

Follow on socials @victoriaestrange

Email - [email protected]