Disambiguation

Brand Consistency and Generative AI in Design


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🎙️ Welcome to this episode of the Disambiguation Podcast, “Brand Consistency and Generative AI in Design”.
🌟 Our special guests, Cathy Clarke, co-founder and COO, and Lee Swearingen, co-founder and CDO, DXM.  
🔍 In this episode, we discuss:
-Why consistency in brand content is important.-How brand consistency has historically been achieved in creative content development for marketers.-How AI is changing the creative content process for marketing.-The pros and cons of using AI to generate content today.-Brand risks associated with these new AI-enabled processes.-How DXM addresses the opportunities of using AI while solving the problem of on-brand content consistency.-Why DXM’s agent-driven platform is a better approach for marketers.-Customer examples of how companies are using the DXM platform for content / design.
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DisambiguationBy Michael Fauscette