The Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and farming industry.

In episode eight, freelance writer and former managing editor at The Grocer, Julia Glotz provides insight into how the top consumer facing brands in the food sector handled their external communications in the early stages of the Coronavirus pandemic.

Then Karl Pendlebury, senior manager at the AHDB Beef and Lamb, describes how the strategy behind the #MakeItBeef and #MakeItLamb campaigns involving football stadiums, chefs and consumers came to fruition and how results from Twitter exceeded all expectations.

And finally, NFU combinable crops board chair, Matt Culley, describes how with the help of UK farmers, this year’s video-based #YourHarvest social media campaign aims to show policy makers and consumers just what goes into producing our nation’s food after such a challenging year.

The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk