It doesn’t take a genius.

Brand drift: Mark's parents predicted the downfall of Cracker Barrel


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What does your brand promise? If you dilute how you live up to that promise or drift from it, your customers will know it long before there are any Cracker Barrel-style news items. 

Interested in coaching or training on these topics for you or your team? We'd love to hear from you! Email Mike and Mark.

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It doesn’t take a genius.By Hip Socket

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