I met up with Josh Searle at Mexicali Tacos & Co. in Los Angeles. He started a custom soda shop entirely inspired by the idea that every one of us needs a pick me up. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive.  All…over tacos.  It really doesn’t get much better than this!

I met up with Josh Searle at Mexicali Tacos & Co. in Los Angeles. He started a custom soda shop entirely inspired by the idea that every one of us needs a pick me up. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!

I met up with Josh Searle at Mexicali Tacos &amp; Co. in Los Angeles. He started a custom soda shop entirely inspired by the idea that every one of us needs a pick me up. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive.  All…over tacos.  It really doesn’t get much better than this!

Brand Experience Pick Me Up with Josh Searle from Pick Me Up Drinks

This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. Your host is Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. Join the journey on our website, follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

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Brand Experience Pick Me Up with Josh Searle from Pick Me Up Drinks

Brand Experience Pick Me Up with Josh Searle from Pick Me Up Drinks