Dean and Craig decide to do a marketing podcast and want to define the content. In this episode, Dean proposes the theme of "Brand Fame" to Craig and they discuss the merits of the idea.

Brand Fame as a Big Idea

Amidst big data, algorithms and automation, marketers have forgotten their holy grail – brand fame. Fame trumps awareness and should be the single biggest objective for every marketer. Awareness can be bought, fame requires a whole lot more. Hosts Craig Rodney and Dean Oelschig explore the theory, tactics and bring you expert interviews to help marketers rethink their priorities and the case of creativity.

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Brand Fame as a Big Idea

Brand Fame as a Big Idea