Brand Famous

Danni Dixon is the head of marketing for Investec South Africa. With 20 years of agency experience and a deep love for creativity and the big idea, Danni is now a formidable marketer on client side. Craig and Dean chatted to her about what makes the Investec brand famous - and took a deep dive into what makes great corporate marketing.

Shannon McLaughlin took on Woolworths head on, and won. Controversy and a David vs Goliath story can make a brand famous overnight. Craig and Dean chat to the founder of Ubuntu Baba to hear the story about what went down.

This week, Craig and Dean chat Fyre Festival, responsibility, collaboration and all things influencer marketing with Ogilvy's Melissa Attree in this really interesting and robust debate about what not to do, and what to do, to get the most out of influencer campaigns.

Firoze Bhorat, CMO of Discovery, is an economist by qualification and someone who looks at marketing from a fresh perspective; something that is clearly working for Discovery. He chats to hosts Craig Rodney and Dean Oelschig about what underpins this success.

How can sponsorship enhance brand fame beyond awareness? What makes for a good brand sponsorship alignment and how should brands maximise the value beyond awareness. In this episode, Craig and Dean discuss brands that get it so right like Nike who have recently been on a hot streak with a series of winning sponsorships and we discuss if this was by plan or accident. We also discuss why so many brands get it wrong and what every brand to should do partner with the right property to make their brand famous.

Craig and Dean chat with a legend of the advertising industry, Ahmed Tilly. Ahmed has overseen famous work on brands like SA Tourism, Mini Cooper, Nando’s and 1st for Women. They chat about what makes great work, the case for creativity and how marketers can get more from their agencies.

In this episode of Brand Famous, Craig and Dean look at single use plastics and how straws have been made the villain in the fight against it. Is it the right strategy? They disagree. But they do agree that making a villain infamous is a powerful way to market and combat social issues.

Once you achieve brand fame, it’s incredibly tough to look after it. Craig and Dean look at some of the pitfalls of achieving brand fame and discuss how to avoid them.

Rob Greenstein has just opened Africa’s first LEGO store in Sandton City. Dean caught up with him and Retroviral’s Mike Sharman to discuss one of the most loved brands in the world and the pressures of launching it in South Africa.

This week Dean and Craig interviewed Margie Whitehouse, the CMO of SA Tourism, and discussed what makes South Africa famous and how to market such a diverse country.