Once you achieve brand fame, it’s incredibly tough to look after it. Craig and Dean look at some of the pitfalls of achieving brand fame and discuss how to avoid them.

Challenges of Brand Fame

Amidst big data, algorithms and automation, marketers have forgotten their holy grail – brand fame. Fame trumps awareness and should be the single biggest objective for every marketer. Awareness can be bought, fame requires a whole lot more. Hosts Craig Rodney and Dean Oelschig explore the theory, tactics and bring you expert interviews to help marketers rethink their priorities and the case of creativity.

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Challenges of Brand Fame

Challenges of Brand Fame