This week Dean and Craig interviewed Margie Whitehouse, the CMO of SA Tourism, and discussed what makes South Africa famous and how to market such a diverse country.

Interview with Margie Whitehouse, CMO of SA Tourism

Amidst big data, algorithms and automation, marketers have forgotten their holy grail – brand fame. Fame trumps awareness and should be the single biggest objective for every marketer. Awareness can be bought, fame requires a whole lot more. Hosts Craig Rodney and Dean Oelschig explore the theory, tactics and bring you expert interviews to help marketers rethink their priorities and the case of creativity.

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Interview with Margie Whitehouse, CMO of SA Tourism

Interview with Margie Whitehouse, CMO of SA Tourism