Brand for Good

Is PR still relevant in today's digital marketing landscape? Absolutely! In this episode of Brand for Good, I sit down with Reena Goodwin, founder of Facteur PR, to uncover why public relations remains a must-have for brand success—and how small businesses can leverage it effectively.

Reena shares her incredible journey from working with global icons like Beyoncé to building a PR agency that helps beauty, home, and wellness brands gain national media coverage. We dive into:

✅ How PR builds trust, credibility, and long-term brand value
✅ Why storytelling is the foundation of a strong PR strategy
✅ The biggest PR shifts (and why pay-to-play is changing the game)
✅ DIY PR strategies for small businesses on a budget
✅ The role of AI in PR—what works and what doesn't

Whether you're new to PR or looking to refine your strategy, this episode is packed with insights you can apply today.

💡 Loved this episode? Share it with a fellow entrepreneur and leave a review!

🌎 Website: https://www.facteurpr.com

📸 Instagram: https://www.instagram.com/facteurpr

🎙️ DIY PR Project: Learn how to do your own PR

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

In this episode of Brand for Good, I'm talking with Fred Meyers, the founder of Queensboro, to explore the origins, evolution, and enduring impact of branded apparel. Fred's journey from a college dorm room entrepreneur to a leader in custom embroidered apparel is filled with insights, innovations, and personal stories that inspire and inform.

Key Highlights:

• From Inspiration to Inception:
  Fred recounts how his early experiences with iconic Lacoste Alligator shirts and the simple act of doing laundry sparked an unexpected entrepreneurial journey. Discover how a gap in the market led him to create Queensboro and offer customizable, high-quality shirts that helped companies share their brands with the world.

• Innovative Beginnings:
  Learn about the early innovations that set Queensboro apart—from embracing the 800 number for customer calls to developing custom software on Dbase3 to manage orders and logos. Fred explains how these tech-forward moves helped streamline operations and enhance customer service.

• A Focus on Relationships:
  Fred dives into why building deep, personal connections with small and medium-sized businesses has been key to Queensboro's success. He contrasts the loyalty and trust cultivated through serving countless individual entrepreneurs with the challenges of handling larger accounts.

• Navigating Change & Growth:
  Follow the evolution of Queensboro as Fred discusses moving from New York to Wilmington, North Carolina, and finally to Dallas, Texas. Each transition brought its own challenges, but also the opportunity to build a dedicated team and refine the business model for lasting impact.

• The Power of Branded Apparel:
  Explore the transformative role that a well-designed logo and quality apparel can play in establishing a brand identity. Fred shares why investing in your logo is crucial and how wearing branded apparel can foster pride and unity within a team.

• On-Demand & Sustainable Trends:
  Fred touches on the future of the industry, highlighting the importance of on-demand production models and innovations in sustainable fabric dyeing and finishing. Get his take on how these trends will shape the industry in the years to come.

• Special Offer:
  Don't miss out on a unique opportunity! Queensboro is currently featuring a new customer acquisition offer: For just $4.95, you can get a premium quality polo shirt with your custom embroidered logo. Plus, enjoy free logo setup and, with orders of 50 or more, free shipping. It's the perfect chance for solopreneurs and creative entrepreneurs to elevate their brand with an affordable, high-quality product.

Learn how thoughtful innovation, strong customer relationships, and a commitment to quality can transform a simple idea into a lasting legacy. Whether you're an entrepreneur or a branding enthusiast, Fred's story offers valuable lessons on building a brand that endures.

Website: https://www.queensboro.com/

Facebook: https://www.facebook.com/queensboro

X: https://x.com/queensborousa

Instagram: https://www.instagram.com/queensborousa/# 

LinkedIn: https://www.linkedin.com/company/queensboro

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Most of us grew up with brands we loved—so much so that just hearing their names brings back memories. Maybe it was a product brand, like Barbie, or the pizza place where you met your friends in high school. But have you ever wondered what it takes to create a brand that people love like that? A brand that evokes joy, trust, and loyalty?

That's exactly what we're diving into today on Brand for Good. We'll explore how to build a brand people adore—not just for what you sell, but for how you make them feel.

✅ The key elements that make a brand beloved
✅ How to create an emotional connection with your audience
✅ Why consistency, authenticity, and community engagement build loyalty
✅ Real-world examples of brands that have mastered these principles
✅ Actionable steps to turn your customers into lifelong advocates

I also share my five small steps you can take today to start building stronger relationships with your audience.

🎧 Listen now and start building a brand people don't just buy from—they love, trust, and recommend!

💡 Want to learn my proven process for creating brand influence? Join my free Brand Influence Accelerator at bia.prosperforpurpose.com. 

👉 If you enjoyed this episode, be sure to subscribe and share it with a friend who wants to build a brand that lasts. Let's keep making brands that do good—and that people love.

#BrandForGood #LoveBrand #BrandLoyalty #MarketingTips

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Why do some of the smartest, most capable women still feel lost when it comes to their finances?

Today, on Brand for Good I'm talking with Ed Vargo, CFP®, CLU®, CDFA® and Melana Carbary CFP®, CLU®, CDFA®, the powerhouse duo behind Burning River Advisory Group and their groundbreaking second business, enlightenHer. With years of experience in financial planning, they saw a gap in the system—one that left women without the knowledge and tools they needed to build financial security.

🔍 In this episode, we cover:
✅ How societal norms shaped the way women think about money
✅ The financial myths holding women back (and what's actually true)
✅ Why the traditional financial system wasn't built for women—and how EnlightenHer is changing that
✅ The Divorce Navigator Program—a first-of-its-kind tool to help women navigate divorce financially, emotionally, and legally.

If you've ever wondered how financial education can change lives—or if you need a little empowerment yourself—join us for this powerful conversation. 

🔥 Don't forget to share this episode with a friend who needs to hear it!

Websites: https://enlightenher.com/ and https://burningriverag.com/

Money Myths E-Book: https://enlightenher.com/money-myth-ebook/

12 Steps to Safeguard Your Financial and Emotional Well-Being: https://enlightenher.com/12-steps-to-safeguard-your-financial-and-emotional-well-being/

Instagram: https://www.instagram.com/enlightenherofficial/

Ed's LinkedIn: https://www.linkedin.com/in/edvargo/

Melana's LinkedIn: https://www.linkedin.com/in/melanacarbaryburningriverag/

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Welcome to this episode of the Brand for Good podcast! Today I'm talking about the top trends shaping purpose-driven branding in 2025. From aligning with social and environmental causes to leveraging AI for good, I'll tell you how brands can stay ahead of the curve while staying true to their mission. Learn how transparency, authenticity, employee engagement, and cause marketing collaborations are redefining how brands build trust and create impact. Whether you're a small business owner, nonprofit leader, or global brand strategist, this episode is packed with actionable insights to help you amplify your brand's purpose in the coming year.

What You'll Learn in This Episode:

• Why staying informed about trends is crucial for purpose-driven brands.

• Key trends for 2025, including:

• Alignment with social and environmental causes.

• The importance of authenticity and transparency.

• How AI is being used for good.

• Local impact paired with global vision.

• Purpose-driven storytelling with measurable outcomes.

• Employee engagement in social initiatives.

• Cause marketing collaborations and sustainability practices.

• Advocacy for social justice and human rights.

• Practical tips for incorporating these trends into your branding strategy.

• How to ensure trends align with your brand's mission and values.

Actionable Takeaways:

• Identify one trend that aligns with your brand's mission and explore how to integrate it into your strategy.

• Develop a transparency plan to be more open about your business's impact.

• Empower employees to advocate for your brand's mission through workshops and initiatives.

Subscribe & Review: Don't forget to subscribe to the Brand for Good podcast so you never miss an episode. If you enjoyed this discussion, please leave us a review—it helps us reach more purpose-driven leaders like you.

Grab The 9-Point Personal Brand Authority Audit: https://brandauthorityaudit.prosperforpurpose.com/

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Welcome to the first episode of 2025 on Brand for Good! This year, I'll be focusing on building trust and authority.  In this episode, I'm exploring why authenticity outperforms perfection when it comes to building a brand that resonates deeply and makes a lasting impact.

You'll learn:

• Why authenticity is the foundation of trust and marketplace authority.

• How to stand out in a content-saturated world, especially with the rise of AI-generated material.

• Practical strategies for embracing authentic branding in 2025.

• Actionable steps you can take right now to create a brand that connects with your audience on a deeper level.

Plus, I'll tell you a bit about my free 9-Point Personal Brand Authority Audit—a powerful tool to help you uncover hidden gaps, clarify your positioning, and build a brand that commands respect and attention.

Let's Connect:
If you found this episode inspiring, subscribe to Brand for Good and share it with a friend who's building their brand. Don't forget to leave a review to help others discover the show!

Here's to an authentic and impactful 2025—let's make it our best year yet!

Grab The 9-Point Personal Brand Authority Audit: https://brandauthorityaudit.prosperforpurpose.com/

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

This week, we are revisiting why you need a strategic vision for your business. In this episode, which originally aired nearly a year ago, I discuss why vision boards and vision statements are not enough to achieve visionary goals. I also explain why I support the idea of formulating a 'big, bold, three-year vision' as a foundation for your business.

Later, I reveal my proprietary 'Magical Strategic Vision Process', which starts with identifying one's core desired feeling and proceeds with setting priorities and determining actions to take in various areas of the business. Lastly, I invite you to join me in an upcoming strategic vision workshop!

The overarching message of this episode is the importance of creating an ambitious yet adaptable vision to inspire your team, create partnerships, and grow your business.

Join The (Magical) Strategic Vision Workshop: https://strategicvision.prosperforpurpose.com

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Amy Posner is a business growth mentor who helps creative freelancers take the uncertainty and complexity out of business building. Amy built six businesses, including a Manhattan design agency, a copywriting micro-agency and a $200k-plus-a-year freelance business. Through these experiences, she has learned that following someone else's path to build your own business does not work. Every business is different, and every growth plan needs to take that into account.

In this episode, Amy and I discuss what it takes to build a creative business, why the term "freelancer" doesn't deserve the bad reputation it gets, and tips for growing your business. Amy also shares why she believes she was able to take her brand with her from one business to another—and how you can do it too!

Guest Links

Website: https://amyposner.com

LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor

Instagram: https://www.instagram.com/amyrposner

Brand for Good Links

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-125-from-stuck-to-breakthrough-with-amy-posner

Prioritizing gratitude during the biggest sales period of the year may sound counterintuitive; especially since most, if not all, businesses are prioritizing sales promotions to acquire new customers. Yet energy focused here also fuels business growth.

Expressing appreciation to the people who impact our businesses seems obvious, but often we find it hard to do so or simply forget because we naturally focus on what is wrong or needs improvement.

In this episode, I discuss the simple steps you can take to implement a practice that has numerous benefits. I reveal evidence of the relationship between optimism, self-confidence, and gratitude and share how you can express gratitude to build stronger relationships.

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-124-how-gratitude-fuels-business

Would you trust an amateur with a life-or-death decision? Of course not. Still, many small business owners risk their brand's reputation and their business success with marketing providers who lack real expertise.

In this episode of Brand for Good, I break down why choosing the right marketing partner is critical to your growth and success.

In this episode, you'll learn:

• What separates true experts from "good enough" providers.

• The risks of working with inexperienced marketers—and how they can cost you.

• Key questions to ask when evaluating potential partners to ensure they can deliver real results.

I also share tips for positioning yourself as an expert in your industry, so you can stand out and build trust with your audience.

Choosing the wrong marketing partner can lead to wasted resources, missed opportunities, and even harm to your brand. This episode will equip you with the tools to make smarter, more confident decisions.

Listen now and protect your brand's future.

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode link: https://theprosperproject.libsyn.com/episode-123-why-expertise-matters