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What we talk about
* The importance of brand health and what it means
* How to do brand tracking using survey tools
* The different metrics like awareness, category entry points, …
* How to analyse brand tracking results
* Common pitfalls
Important links
* Jenni’s latest book: Better brand health, a must-read!
* Jenni on LinkedIn
Learn brand strategy
Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.
By The brand-building podcast by Stef Hamerlinck4.8
3636 ratings
What we talk about
* The importance of brand health and what it means
* How to do brand tracking using survey tools
* The different metrics like awareness, category entry points, …
* How to analyse brand tracking results
* Common pitfalls
Important links
* Jenni’s latest book: Better brand health, a must-read!
* Jenni on LinkedIn
Learn brand strategy
Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.

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