This is all about notes on brand making. What are the things you need to plan differently when you want to run a business vs when you want to own a brand. This just gets the thinking process started as more details will unfold in coming sessions.

Employees as personal brands. Listen to an interesting brand story of an Emirati lady professional in Etihad Airways.

Success Coach and Author Mona AlHebsi speaks about how she manages her personal brand, branding Dubai and life of Emirati woman 50 years ahead.

Systems is rarely in the mind of young brands.The Made on Earth (TMOE) has such smart thoughts. Who would not love buying or collaborating with such businesses?

Personal brands have a problem introducing themselves. They start with the objective of resume writing, social medium bio,logo,colors. All these matters but not to start with. A great example from the internationally renowned growth strategist Simon Haigh inside the episode. It will be a great help in getting started

This is a helpful episode as it gets great brand making pointers together. I personally found it very interesting analysing the business and personal brands I have been interacting with on my show. It's a must listen episode

Boutique and fitness coming together to brand is quite unusual. As health gets priority in our stressed lives,brands like Isha and SWT get us energised and rejuvenated.Knowing about their brand making story is a treat. A story no one should miss.

It is imperfections that make you the perfect brand sometime. Shalini was so natural and candid when she spoke to us on her brand making journey. She was all about being natural and honest to herself and her business...and oh yes! She sells skincare!!

Shagufta and Aspire are two strong brands captured here. A magazine for entrepreneurs becoming a brand to reckon in such a short span of time is definitely worth attention. And what better bonus could I have when the man behind the magazine - the publisher himself joins us in the conversation? It is a power packed 15 minutes of "Knowing the brands" session and I am sure we will have you asking for more.

Most of us think branding as an isolated activity and more often confused with marketing!! Can branding be really of business value to you?