Marketing's throwback era blurs innovation and nostalgia. Volkswagen revived its iconic voice during the Super Bowl; we explore the strategy and insights from CMO Rachael Zaluzec on when heritage drives relevance for new audiences today.

As emotional storytelling reshapes marketing, even legacy jewelers must evolve. Helzberg, a 109-year-old brand rooted in promotions, is shifting from price to purpose, embracing craftsmanship, legacy, and timeless connection.

This week, Erin Everhart sits down with Vice President of Brand Marketing Jeanette Carter.

This week, Erin Everhart sits with down with CMO Joe McCambley to talk about what it really looks like to place a bet on the Olympics and why owning a moment can more powerful than just buying media around it.

Health and wellness marketing is louder—and more crowded—than ever. But what actually cuts through the noise?

In this episode of Brand Insider, Kate Terhune goes 1:1 with Catherine Balsam-Schwaber, CEO of sōlaria biō, to delve into the science of building trust, credibility, and demand in one of today’s most competitive categories: women’s health. The conversation explores how insight-led marketing, drug-level clinical rigor, and AI-powered precision can redefine how brands like Bondia show up—without relying on hype and fluff.

From menopause education to bone health and longevity, this episode focuses on the marketing mechanics behind real innovation—how brands can move beyond influencer overload, differentiate with proof, and meet consumers at the moments that truly matter.

If you’re a marketer navigating regulated categories, emerging health trends, or AI-enabled innovation, this episode offers a clear-eyed look at what works—and why.

Step Into the Blue: How Bombay Sapphire Is Reframing Gin for Right Now

Legacy brands don’t stay relevant by standing still—and Bombay Sapphire is proof. On this  episode of Brand Insider, host Kate Terhune sat down with Natasha Curtin, Global VP of Bombay Sapphire, to unpack the brand’s latest platform, Step Into the Blue.

The campaign taps into what consumers want right now: moments of pause, presence, and escape. Anchored by the brand’s iconic blue bottle, Step Into the Blue reframes gin as an invitation to slow down—not just something to sip, but something to experience.

That thinking carries through to how the brand shows up in the world, from immersive activations to culture-forward partnerships like the E1 World Championship, the first all-electric powerboat racing series. 

This brand isn’t pushing marketing out simply to be seen—it’s about upholding standards of taste and style.

Tune in to hear firsthand how Bombay Sapphire is proving that legacy status doesn’t preclude brands from playing in culturally relevant spaces.

This week, Erin Everhart sits down with CMO Neil Frauenglass to hear how Visit Philadelphia is doubling down on diversity marketing.

This week Erin Everhart sits down with Tim Sumter, Senior Pre-Owned Marketing Specialist at BMW, to talk about how they are making the aspirational attainable, protecting the core brand positioning, and finding the right celebrity partner to bring it all to life.

This week Doug Parks sits down with Mikey Sadowski, Vice President of Global Communications at Intrepid Travel, to talk about the launch of their new condensed travel offering, Short Breaks, and how he's navigating the complexities of bridging a global brand into regional markets.

What's the secret to making legacy new again, reaching new demographics but not alienating the consumers who made you a brand in the first place? Erin Everhart sits down with Creative Director Tina Blake to see what this moment is all about.

This week we sit down with CMO Navin Sharma to talk about how he's making smart bets on increasingly digital channel mixes and guiding his team to shift their mindset around speed, agility, and performance.