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Brand Like A Girl
Brand Like A Girl episodes
- Creating a Winning Niche For Your Brand
Welcome back to another episode of Brand Like A Girl, a podcast dedicated to providing influencers, content creators, and entrepreneurs, with the tools to grow a successful brand on and off line. I’m your host Nia Imani, and in today’s episode we’re going to be discussing how to stick out amongst the competition by creating a winning niche.
Before we dive into today’s topic, I wanted to share with you all some recent news from YouTube. As of July 7, 2020, YouTube is allowing content creators to now add mid-roll ads in between videos 8 minutes or longer.
5 Ways To Establish Your Niche
- Identify your specific brand and what you will be doing with and inside your brand.
- Review your current industry on a global, national and local level for “holes”. What’s missing and how can your knowledge or expertise fill in the gap?
- Decide your differentiator. What new twist are you going to add to your industry?
- Ask yourself is there an actual need for what you’re doing or will you create the need people never knew they wanted?
Let's stay connected!
♥YouTube https://youtube.com/nerdyni♥
♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥
♥Twitter https://twitter.com/niabiafoefia?lang=en♥
Interested in sponsoring an episode? email [email protected]
34 min - Identify your specific brand and what you will be doing with and inside your brand.
- So you want to be an influencer? Here’s how:
According to Media Kix, “by 2020, influencer marketing is projected to become a $10 billion industry.” Okay, I know the social media platforms we tend to populate may seem oversaturated, but take TikTok for example. We’ve been accustomed to the same platforms like YouTube, Instagram, and Facebook where influencers were promoting their content. Now we have a new platform, which means new opportunities for fresh faces, content, and more money from advertisers and brands. Even if TikTok isn’t your thing, just because a platform is “over saturated” that doesn’t mean your area of expertise is.
Also, according to Influencer Marketing Hub, “28% of companies consider influencer marketing to be the fastest-growing online customer-acquisition channel, leaving organic search, paid search, and email marketing behind.” Since so many of us turn to digital platforms not only for news and entertainment, the days of traditional marketing and advertisements are dwindling away and companies want to utilize more niche and direct ways to reach their audience through the use of influencers.
I had the pleasure of surveying about 520 Black women, and more than 78% of these women said that influencers, bloggers, and social media reviews were the reason they were inspired to try a new product or service. As an influencer and consumer myself, I’d say the reason for this is because our audience typically recognizes that we are everyday people. It does seem like the “celebrity” status is a bit out of touch and can seem unreliable for most, so when your classmate, cousin, or neighbor decides to pick up a camera and start telling their opinion, we’re more likely to listen.
So here are my 10 tips for anyone inspiring to become an influencer .
Let’s get into my tips for aspiring influencers:
- Figure out your category focus: What will you be discussing on your platforms
- Try to master your niche: How are you going to do things differently than those already doing what you do?
- Understand your audience. Who are you talking to?
- What social media platform is best for you?
- Create, create, create
- Collaborate
- Video is king
- Be your authentic self
- Cover the latest in your industry
- Want to work with brands? & Tag them, show off their products
51 min - Figure out your category focus: What will you be discussing on your platforms
- 22 Things I've Learned In Entrepreneurship
If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :)
Let's stay connected!
♥Instagram https://www.instagram.com/brandlikeagirl.co/?hl=en♥
♥YouTube https://youtube.com/nerdyni ♥
♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥
♥Twitter https://twitter.com/niabiafoefia?lang=en♥
Interested in being a guest on my podcast? Email me [email protected]
Interested in sponsoring an episode? email [email protected]
57 min - The Power In Vulnerability & Telling Your Story W/ @SignedShonda
Happy Friday everyone! In today's episode we're going to be discussing the power in your voice, vulnerability, and living in your truth with D'shonda Brown
If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :)
Let's stay connected!
♥Instagram https://www.instagram.com/brandlikeagirl.co/?hl=en♥
♥YouTube https://youtube.com/nerdyni ♥
♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥
♥Twitter https://twitter.com/niabiafoefia?lang=en♥
Interested in being a guest on my podcast? Email me [email protected]
Interested in sponsoring an episode? email [email protected]
47 min - Consistency, Discipline, and Making Things Happen In Business and Life
Happy Sunday everyone! In today's episode we're going to be discussing ways to stay committed to the goals you've set forward for yourself!
If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :)
Let's stay connected!
♥Instagram https://www.instagram.com/brandlikeagirl.co/?hl=en♥
♥YouTube https://youtube.com/nerdyni ♥
♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥
♥Twitter https://twitter.com/niabiafoefia?lang=en♥
Interested in being a guest on my podcast? Email me [email protected]
Interested in sponsoring an episode? email [email protected]
47 min - The Reality of Being A Black Influencer w/ @JoiWade_
Happy Tuesday everyone! We sat natural hair, travel, and life style influencer Joi Wade to discuss the real life of being an influencer, especially as a Black woman! Learn more about Joi here https://www.joiwade.com/about
If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :)
Let's stay connected!
♥Instagram https://www.instagram.com/brandlikeagirl.co/?hl=en♥
♥YouTube https://youtube.com/nerdyni ♥
♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥
♥Twitter https://twitter.com/niabiafoefia?lang=en♥
Interested in being a guest on my podcast? Email me [email protected]
Interested in sponsoring an episode? email [email protected]
44 min - Instagram, The Like Button, and Not So Social Media
Happy Thursday everyone! In today's episode we're going to explore the removal of Instagram's like button and what that future may look like in regards to mental health, business and personal brand growth, as well as genuine content + community being garnered.
If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :)
Let's stay connected!
♥Instagram https://www.instagram.com/brandlikeagirl.co/?hl=en♥
♥YouTube https://youtube.com/nerdyni ♥
♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥
♥Twitter https://twitter.com/niabiafoefia?lang=en♥
Interested in being a guest on my podcast? Email me [email protected]
Interested in sponsoring an episode? email [email protected]
26 min - Do The Work and Everything Else Will Follow W/ @Loveamhxo
Happy Tuesday and welcome to Season 2 of Brand Like A Girl The Podcast! Episodes will be uploaded Tuesday's and Thursday's moving forward, and be sure to catch our updates on our new Instagram @Brandlikeagirl.co ! In Today's episode we sat down with Ashley Henderson, the CEO of League Twenty Two, an experiential events agency specializes in event production and execution, brand strategy and talent relations with a focus on Beauty, Sports Retail and Philanthropy. Ashley is a Los Angeles native and a Howard Alum and proud member of Alpha Chapter, Delta Sigma Theta Sorority, Inc. Although she started League 22 in 2016, in 2018, she left her six figure corporate salary to run her event company full time. Learn more about our guest here: https://www.leaguetwentytwo.com/
If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :)
Let's stay connected!
♥YouTube https://youtube.com/nerdyni ♥
♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥
♥Twitter https://twitter.com/niabiafoefia?lang=en♥
Interested in being a guest on my podcast? Email me [email protected]
Interested in sponsoring an episode? email [email protected]
36 min - Choosing Joy, The Power in Your Story w/@Jaysmoody
Happy Tuesday! In Today's episode we sat down with Jayla Moody. Learn more about our guest here: https://www.joybyjayla.com/ If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :)
Let's stay connected!
♥YouTube https://youtube.com/nerdyni♥
♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥
♥Twitter https://twitter.com/niabiafoefia?lang=en♥
Interested in being a guest on my podcast? Email me [email protected] Interested in sponsoring an episode? email [email protected]
40 min - Creating Safe Spaces For Black Girls w/@MarlineFrancois
Happy Tuesday! Don't forget that whatever you want in life, you have to work for it!
In today's episode, I sat down with Marline Francois-Madden, a licensed psychotherapist, phenomenal public speaker, entrepreneur and bestselling author of The State of Black Girls: A go-to guide for creating safe spaces for Black girls. We touched on mental health, chasing our dreams,
Here's some notes from today's episode.
- Stay true to yourself. Yes, surround yourself with greatness, but don't allow your friends dreams to become your own.
- Learn from all of your failures. Use them as fuel to keep going, not a reason to give up.
- It's not always about what you know, it's who you know. Stay connected to mentors and leaders in your industry that can further connect you with jobs, opportunities, and other individuals.
- Representation is essential. If there's a gap or a lack of positive representation in your areas of interest, it's okay to take the leap and be the person to solve that problem.
Learn more about our guest here: https://www.marlinefrancois.com/
If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :)
Thank you to our producer Kyra Wiggins for today's episode!
Let's stay connected!
♥YouTube https://youtube.com/nerdyni♥
♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥
♥Twitter https://twitter.com/niabiafoefia?lang=en♥
Interested in being a guest on my podcast? Email me [email protected]
Interested in sponsoring an episode? email [email protected]
26 min
About Brand Like A Girl
From the publisher's feed
We are a community of creatives dedicated to providing you with the tools to grow a successful brand on and off line.
This podcast highlights the voices of phenomenal women who have built and are building thriving brands as well as tips and tricks to help you grow your brand as a digital creative, influencer, and social media maven.
You can find me here
Instagram: @Brandlikeagirl.co @Niabiafoefia
YouTube https://www.youtube.com/channel/UCRrhS8r6jplwXp4zGuFkHlA?view_as=subscriber