When it comes to employer branding, no one cuts through the noise like James Ellis. In this episode, we dig into what it really means to “brand like you mean it.” From understanding the DNA of your organization to building a message that actually resonates with talent, James challenges the fluff and gets real about how to stand out in a crowded market.

We discuss why most employer branding efforts fall short, how to avoid the pitfalls of superficial campaigns, and what leaders can do to align their brand, culture, and candidate experience in a way that endures. If you’ve ever wondered how to make your brand not just seen, but believed—this conversation is for you.