In this episode, Max Rast from Klar talks about how to gain insights into the deeper motives behind consumer purchases with qualitative data. For help with paid social, paid search, or email automation, check out our agency here:https://www.caravandigital.com/ You can find Maximilian Rast from Klar here:https://www.getklar.com/ https://www.pampum.com/maximilian-rast https://www.linkedin.com/in/maximilian-rast/

Timestamps: 1:18 What is Business Intelligence 3:10 Collecting Qualitative Data 4:39 Questions to Ask in a Survey 7:39 The Process of Growing Your Brand 10:34 The Unit Economics of a Successful Brand 15:57 Liquidity vs Liability 19:01 Contribution Margin 27:01 A Demo on Klar