In this episode we look at the 5 pillars for brand growth to start building your brand map so you can get crystal clear on the purpose of every brand-related activity in your business. Why is it out of billions of people and millions of companies, we only recognise and remember a few?

In this episode we explore how defining your purpose will help you stand out and be remembered. Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced by. Access links, show notes and more by visiting the episode website www.growyourbrand.com.au

Key discussion points:

1) Where your vision and mission sit on your brand map
2) The 5 pillars for brand growth
3) Why this framework will be important moving forward
4) Taking stock of where you're at
5) Start building your work-in-progress brand map

A quote to share

"Instead of thinking of all the things you need to do for your brand in a static checklist, I think about it in terms of a framework involving 5 key pillars that will help you understand how you can continuously improve your brand." - Lauren Kress

Next Week's Episode:

Your brand values

Links:

Download the worksheet here

For show transcripts and today's worksheet visit: https://www.laurenkress.com/post/brand-mapping-and-the-5-pillars-for-brand-growth

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com