Brand & Market - Turning Airbnb Listings into Legacies

Are you thinking about purchasing your next short-term rental property? In today’s episode, I’m talking through every step of the process in finding our next rental: Elysian, the dome house. I’m sharing how I found the property, what expenses I researched beforehand, and how we even ended up staying the night to experience the rental ourselves.

Time-stamps:

Searching for our next short-term rental (1:53)

Finding the Dome House (4:48)

Researching the property (8:03)

Accessing the P&Ls (11:46)

Co-hosting Services (13:45)

The perfect getaway location (15:04)

Staying at the property prior to purchase (15:59)

Reviewing the reviews with ChatGPT (21:22)

Double-checking the utilities and zoning laws (22:35)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

The offer sheet daily: theoffersheet.com

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Do you have a direct booking site for your Airbnb rental? In today’s episode, I’m joined by Abbey Oslin of Duo Collective to talk about the impact of a direct booking site on your STR rental bookings. Plus, tips for collecting data from your site, growing your domain authority, and promoting the site to your guests.

Time-stamps:

Meet Abbey Oslin of Duo Collective (0:52)

SEO and how it relates to your direct booking site (3:49)

Understanding SEO terms: crawling vs. ranking (6:05)

Comparing direct booking sites to Airbnb (8:05)

The impact of AI on short-term rental booking (10:52)

The power of data from direct booking sites (14:57)

Using your Google Business Profile to book your rental (16:44)

Co-hosting Services (19:03)

Where to start with creating your direct booking site (20:23)

Building your domain through a property management platform (34:07)

Promoting your direct booking site to current and past guests (38:47)

Be the best in your brand and market (43:48)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

Rich Results Test: search.google.com/test/rich-results

Connect with Abbey:

SEO Keywords Freebie: duocollective.com/free-seo-tools

Website: duocollective.com

Instagram: instagram.com/duo.collective

Substack: duocollective.substack.com

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Happy Halloween! In today’s episode, I’m telling the tale of my past listing mistakes that still haunt me today. Listen in to avoid meeting the same spooky ghosts at your short-term rental!

Time-stamps:

The spooky story of my first Airbnb (2:02)

The ghost of bad listing photos (3:23)

The ghost of lacking interior design (6:17)

Co-hosting Services (15:11)

The ghost of neglected maintenance (16:30)

The ghost of forgotten supplies and amenities (19:38)

The ghost of lost revenue (21:56)

Our haunted Airbnb (25:24)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Are you looking for more opportunities to book your Airbnb and short-term rental? In today’s episode, I’m joined by Hannah Pobar of the Home Studio List to talk about how the platform connects hosts with production companies, photographers, and content creators. Listen in to get insider tips on how to find success on Home Studio List!

Time-stamps:

Meet Hannah Pobar of Home Studio List (1:17)

Listing your rental on Home Studio List (6:41)

From photography to the tech industry (12:22)

Co-hosting Services (15:44)

Managing your booking requests (17:03)

The range of possible bookings (19:44)

Pricing and rates on the Home Studio List (20:57)

The most successful home studio markets (22:53)

The cost of being on Home Studio List (26:21)

The seasonality of bookings (27:28)

Preparing your rental for Home Studio List (31:22)

Be the best in your brand and market (32:48)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

Connect with Home Studio List:

Website: homestudiolist.com

Instagram: instagram.com/homestudiolist

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

How do you know that it’s time to hire a co-host for your rental? In today’s episode, I’m breaking down some of the most common signs that this might be the best decision for your property. Plus, questions to ask your potential co-host to make sure that they are the best fit for you, your property, and your guests.

Time-stamps:

Defining a “co-host” (3:27)

Typical duties of a co-host (4:19)

You dread checking your notifications (9:22)

You never have the right supplies on hand (11:05)

Your ratings are starting to drop (12:01)

Co-hosting Services (13:22)

You’re feeling overwhelmed by your property (14:41)

Your small problems become patterns (16:09)

Asking the right questions to your potential co-host (18:30)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Happy birthday to my daughter, Huxley! Today’s episode is part of a special family tradition of getting to be on the podcast for your birthday. Enjoy this short and sweet chat with Huxley all about her experiences at school, her dreams for the future, and her birthday plans!

Time-stamps:

Thoughts on school (1:33)

Favorite classes, the state fair art show, and making honor roll (2:16)

What Huxley wants to be when she grows up (5:06)

Huxley’s birthday plans (7:51)

Huxley’s future podcast (13:14)

Mentioned in This Episode:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

believe hospitality is so much more than a transaction—it’s the heartbeat of creating unforgettable experiences. In today’s episode, I’m sharing the benefits of going above and beyond, as laid out in Will Guidara’s book Unreasonable Hospitality. I’m diving into how you can take the most impactful lessons from the book and apply them to your short-term rental.

Time-stamps:

The nobility of hospitality (5:04)

Adversity is a terrible thing to waste (9:00)

Co-hosting Services (12:00)

What would you try if you knew you couldn’t fail? (13:17)

The opposite of a good idea is also a good idea (14:33)

A dream will never come true if you don’t say it out loud (15:54)

Hospitality is not transactional (19:19)

Becoming a Dreamweaver (20:28)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Unreasonable Hospitality: unreasonablehospitality.com

The STR Book Club: thestrbookclub.com

Business Systems for a Short-Term Rental with Kassie Layne

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

What makes an Airbnb that guests can’t wait to return to?In this episode, I’m sharing the exact habits and strategies I’ve used to consistently deliver five-star guest experiences and stand out in a competitive market.

Time-stamps:

Quick wins (0:45)

Short-term rentals are not passive investments (3:20)

Match expectations of what guests see on your listing (6:02)

Audit your guest communication (8:28)

Co-hosting Services (11:35)

Design for your ideal guest (12:55)

Act as a concierge for your area (19:06)

Create a home away from home (23:27)

Mentioned in This Episode:

Co-hosting Services: www.brandandmarket.co/cohosting

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Happy birthday to my son, Jackson! Today’s episode is a special family tradition of getting to be on the podcast for your birthday. Enjoy this short and sweet talk all about his love for sharks, his Airbnb memories, and all of his favorites as he turns five.

Time-stamps:

Birthday party excitement (1:04)

Jackson’s love for sharks and dinosaurs (1:26)

Jackson’s favorite stuffed animal (2:30)

Jackson’s favorite Airbnbs (3:02)

Jackson’s favorite color (7:38)

Jackson’s favorite memory from being four (9:21)

Mentioned in This Episode:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

What can public relations do for your short-term rental? In today’s episode, I’m talking with Holly Mitton of Little Bird Boston, a marketing and PR agency. Holly shares the power of PR in the hospitality industry, plus steps you can take today to incorporate it into your Airbnb's marketing strategy.