Empathy is a feeling that taps into my identity & it is when a brand connects with me almost like a true friendship. We all know that empathy is the #1 thing that brands, & our world need more of, especially during a crisis. During this episode, we will be discussing how brands need to provide an emotional connection that builds a community for your brand & creates real conversations that inspire connection.

Today we are living in the “No Touch” “Germaphobia” Era. This will change drastically the way that people buy products and how brands interact with consumers.

Influencer marketing has changed the way that brands engage online and create content and messaging. In this episode we will review the importance of why brands need to engage more on social media & start to build communities to help amplify & define their brand message.

What to learn how to build brands, connect with people and be an awesome marketer? Click to listen in on my 20+years of brand marketing confessions.

Consumers are looking for human brands, especially brands that speak to their shared values and what is currently going on in our world. In this episode we will review the importance of why brands need to continue to market, being present and staying relevant to consumers!

Welcome to Brand Marketing confessions!