On this episode of The Intelligent Inbound® Podcast, Jen talks with Sam Oh, Head of Inbound at Lessonly, a training enablement and coaching software built for frontline teams.

Jen and Sam discuss:

• The importance of allocating budget for branding
• How a strong brand supports Demand Gen
• Why marketers should take risks and not stick with what's currently successful
• How SEO was one of the most successful channels at a previous startup
• How to get buy-in from your team to run an experiment using thoughtful data storytelling