In this episode, I’m joined by Cassidy Handle to unpack the real power of brand messaging and why your words are the thing that's either pulling people in or pushing them away.

If you’ve ever felt like your content sounds like someone else… or you’re trying to sound like a pro but end up sounding like a weird robot version of yourself, this one's for you.

Cassidy breaks down what brand messaging actually is, how to create consistent, trust-building copy across everything you put out, and why skipping this step is the fastest way to confuse (and lose) potential clients.

Whether you’re DIY-ing your messaging or are finally ready to hire it out, this episode will help you untangle all the swirling thoughts in your head and turn them into words that actually work.

• Follow Cassidy on Instagram: @thecopywritingmama
• Grab her freebie: Fire in the Hole – 50 Subject Lines That Actually Get Opened
• Visit her website: www.thecopywritingmama.com