I love comparing fitness to marketing because the parallels are damn near identical. You can't expect abs after a few crunches, and you sure as hell can't expect dream clients to come banging down your door after one well-crafted post.

Building brand momentum works exactly like building muscle. The results you're craving won't come from sprints but from showing up, week after week, with a foundation that actually supports the life (and business) you're trying to build.

EPISODE HIGHLIGHTS

→ The rule I made to myself 150 weeks ago that kept my workout streak going and how you can apply this same principle to your content strategy

→ What "maintenance mode" actually looks like once you've done the heavy lifting

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Mentioned in this episode:

→ The Groundwork - 1:1 Brand Strategy Intensive