In the latest episode of the Brand Narrative podcast, host Matt Certo of Findsome & Winmore welcomes Christopher Byrd of Innovative Flavors, LLC who shares the story of how we combined forces with legenday golfer Arnold Palmer and AriZona Beverages to merchandise the famous drink which currently sells over 1,000,000 cans per day. Byrd explains how a simple merchandising plan and a cold call to Mr. Palmer led to a leading consumer beverage with a cult following. Links discussed on the episode include:
Arnold Palmer's Bay Hill Club & LodgeArnold Palmer: A Life Well Played (book)Arnold Palmer's Half and Half Iced Tea & LemonadeAriZona BeveragesArnold Palmer Invitational Presented by MasterCardArnold Palmer SportsCenter (ESPN) CommercialThe Mulligan (movie)* Arnold Palmer 30 for 30 Short (ESPN)
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core.