BRAND NEWS

Sexual wellness in fashion? Yes, sexual wellness in fashion! This week I interview co-founder of The Oh Collective, Simona Xu. With a background at Nike and Zalando she launched The Oh Collective back in 2021 with 3 of her best friends, all with the mission to normalize intimate wellness worldwide. As children of first-generation Asian immigrants, they were raised with a conservative Chinese heritage where the topics of sex, intimacy, and sex education are still considered taboo.

After being approached by Selfridges, others soon followed like Sephora, and sneaker stores Patta and Maha. So what's it like having to tell your parents you're leaving a well payed job to start your own intimate brand? How does sex even fit into the fashion world?

This episode I speak to Stephany who until recently had worked for the H&M Group for 11 years and Oona Agency. We speak on how she built her career from working in a H&M store during her studies and eventually moving to Stockholm to become the Global Media Innovation & Strategy Manager to now setting up her own business in mentoring and consulting.

We discuss the impact of the 'Vogue Business Debunking The Dream' articles on people within the fashion industry but also herself. What's it like breaking through in the fashion scene, following your passion, having a seat at the table? How can you create an inclusive space to ensure people can voice themselves and have a different opinions?

This week I speak to Katie who works as Account Director for Highsnobiety+ ! Among many topics, we speak about her favourite campaign she worked on: RZA and Ballantine’s Whisky as well as shooting the Gucci Off The Grid campaign during Covid. 

Brand News x Mountain Collective Podcast!

I speak to Mourad who has a background working for brands like Nike and Tommy Hilfiger. He shares his insights on starting in 3D, AR and AI design, how the world is evolving and his take on if AI could replace jobs in the fashion industry.

This episode I speak to Viktoria Dimitrov who works as a Senior Buyer for Calvin Klein, which is a part of the PVH group. She recently moved abroad for the job after working for Zalando in Berlin. We speak about Black Friday, Cyber Monday, sustainability around discounting, and discuss the buyer role. What is a buyer exactly, what does a day look like and how do you deal with managing a team?

The first episode of BRAND NEWS! I speak to Damien Winpenny from SEEK Berlin. We dive in to his work as Brand and Retail Specialist and discuss how he keeps up with his fashion news. We touch on topics like Our Legacy's collaboration with Armani, our love for Paris during fashion week and how he moved to Berlin for the job.