Ian Norris, Professor of Marketing and Psychology at Berea College in Kentucky, returns to talk about second-place brands. Sure, we all want our business to be the market leader, but what are some ways you can find success from the second or third-place spot? We cover examples such as Avis, Pepsi, and even Megadeth.

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We talk with Chris Madden, Co-Founder of Matchnode, a digital marketing agency that has worked on campaigns for the Chicago Bulls, Chicago Blackhawks, Arizona Coyotes, Indiana University, and New Balance.

Chris also founded Seabums, an NFT project with the goal of improving ocean health. They've so far raised over $140,000 for water-related causes and have brought people across the world together to clean up waterways.

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Last year, we talked to Toronto sludge metal musician The Bunn. He had just launched an ambitious project to build a music career in a niche genre starting at age 50. A year later, we check in to see how the project is going, his wins and setbacks, and what the future holds.

We discuss how art and business don't have to be incompatible, serving your niche, and defining The Bunn brand. And as a piece of bonus content, we end with one of his songs - "Decorated" from WTLNDS.

Support The Bunn and his musical projects at thebunn.ca.

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Bunny Young is a third-generation entrepreneur, an international speaker, former stuntwoman, and retired therapist. She founded her company, A Better Place Consulting to empower and educate businesses and organizations about the impact of work-life alignment. Bunny joined the Brand Outlaw to discuss burnout prevention, workplace flexibility, and life with a service animal.

Follow Bunny on LinkedIn.

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Pepsi recently unveiled new branding, the first major rebrand since 2008. In this quick-hit episode, Matt breaks down the key elements of the new look and gives his thoughts on how it compares to the previous one.

Check out the rebrand here: https://thebrandoutlaw.com/new-pepsi-logo-goes-back-to-bold/

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In part two of our interview with DC "The Brain Supreme" Glenn, of Tag Team, we talk about "Whoomp! There It Is" and how musicians can create killer live shows when most of the audience knows only one song. DC continues giving life and business advice that everyone should hear. And you'll never believe his answer when we ask what music he listens to today.

tagteambackagain.com

TRANSCRIPT

🔶 BRAND OUTLAW PODCAST 🎙

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🔶 FREE BUYER PERSONA PLAYBOOK

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🔶 GET HELP WITH YOUR BRAND MESSAGING

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🔶 MORE BRANDING RESOURCES

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PARTY PEOPLE!!!

DC "The Brain Supreme" Glenn, one half of the iconic rap duo Tag Team, joins the Brand Outlaw podcast for a fun and educational two-part conversation.

In this episode, he talks about how being caught off guard by bad deals and misattribution jolted him toward learning and mastering digital marketing skills, mainly SEO. We discuss the success of Tag Team's "Scoop! There It Is" GEICO commercial and the mindset of planting seeds (like "Whoomp! There It Is") that decades later become sequoias.

tagteambackagain.com

TRANSCRIPT

🔶 BRAND OUTLAW PODCAST 🎙

Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts

🔶 FREE BUYER PERSONA PLAYBOOK

Download yours at thebrandoutlaw.com

🔶 GET HELP WITH YOUR BRAND MESSAGING

Work with Matt and Nick. Get started at superkickbranding.com

🔶 MORE BRANDING RESOURCES

Find more podcasts and articles at thebrandoutlaw.com

🔶 FOLLOW ON LINKEDIN

https://www.linkedin.com/company/superkickbrand

🔶 BUILD YOUR BRANDING LIBRARY

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🔶 Create content 10x faster with AI. Start your free Jasper AI trial.

Video games are big business ... but not just for the game companies themselves. Gaming presents opportunities for all types of brands to connect with new audiences. If you're wondering how your business might benefit from a presence in the video game world, this episode is for you.

We talk to Jamin Warren, Founder and CEO of Twofivesix, a company that connects its clients to the gaming community. We discuss how companies can reach gamers in an authentic way that doesn't compromise their brand identity. Jamin gives his perspectives on the myths and stereotypes surrounding the gaming world and why buying into them could mean leaving money on the table.

Learn more about Jamin and Twofivesix:

https://twofivesix.co

https://www.linkedin.com/company/twofivesix/

Head to thebrandoutlaw.com to download your free copy of the Buyer Persona Playbook.

Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.

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How well do you understand your customer base? Sure, you probably know all the demographic info of your current and ideal customers. But do you get them on a deeper level? Do you empathize with their hopes, fears, and frustrations as they relate to your business?

In this episode, Matt and Nick talk about how buyer personas can help you know exactly who your customers are so that you can superserve them and build brand loyalty.

Click here to learn more about buyer personas and to download your free Buyer Persona Playbook.

Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox.

Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.

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Starting a music career at age 50 is hard enough. How about doing it in a niche metal genre? It sounds crazy, but it just might work for The Bunn.

Scott “The Bunn” Sokoloski is the 50 year old, baritone, sludge metal guy on the internet. A self propelled, high functioning autistic, multidisciplinary artist, he's on a mission to build a music career in a niche style while leveraging his neurodiversity as a creative asset. It's a tall order, but his careful planning and infectious optimism could be the keys to his success.

The Bunn joins Brand Outlaw to talk music, the "sellout" mentality, the importance of multiple revenue streams, and turning perceived obstacles into strengths. Even if you're not into metal and have no idea what "sludge" is, it's a fun, loose conversation with plenty of solid advice. And if you are curious about his sound, stick around until the end to hear his song "Imperial."

thebunn.ca | YouTube | Bandcamp | Instagram | Facebook Page | Facebook Group

Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox.

Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.

Optimize your YouTube content and streamline your creation process. Get the free TubeBuddy extension.

Create content 10x faster with AI. Start your free Jasper AI trial.