Today on the show we're continuing our discussion on brand personality. In part 2 we're looking at the 12 brand archetypes in relation to the four categories they fall under: Order, Freedom, Ego and Social. PLUS a fantastic question this week on our Q&A segment.

Check out the links and full show notes at https://www.laurenkress.com/grow-your-brand

Key discussion points:

1) Recap of the Why Gap
2) The mistake many businesses make when they start trying to communicate their vision in market
3) Getting clarity on the direction for your tone-of-voice and bringing your business story to life
4) The 12 brand archetypes and how they relate to imagery, colour and key words and phrases
5) How the same business and offering can portray themselves completely differently
6) How to avoid bad clients and attract the right client-fit by developing your brand personality

Today's questions:

George Ireland, NSW, Australia asks "How do you maintain an online presence without getting distracted from the core of the business?"

(Remember, each Wednesday I'm running a post on LinkedIn to get audience votes on their favourite question for each week's topic!)

A quote to share:

"Let's say I'm working with a health coach or practitioner and they say to me, well our vision is really to make the world a healthier and happier place one person at a time. Beautiful vision, fantastic reason to exist and inspiring right? So that's the intention, but now, in the stories they tell they're sharing a lot of stuff about their program, how they work with their clients, credentials, testimonials, pricing structure, tontact details and messages to join their facebook group or download a copy of their ebook in exchange for an email address. But - where did that beautiful message go about the impact they wanted to make in the world? " - Lauren Kress

Next Week's Episode:

Next week we're going to take a closer look at how to develop your style guide.

Links for resources and getting in touch:

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

Or you can also come and say hi on Facebook: https://www.facebook.com/laurenkressconsulting

Send Lauren an email: [email protected]

Take the brand personality quiz here to find out what archetype best represents you and your business

Access our eBook on the 12 brand archetypes here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com