How to position a brand in a competitive landscape? We had the opportunity to speak with Fliss Newland, the Commercial Director and Global D2C Lead at WhatIF Foods. She is helping position her sustainable plant based milk brand in a competitive landscape where she has to content with incumbents and also bigger startups. In this chat we discuss SEO, SEM and also Gen Z mindsets.

Topics discussed:

• The Digital Shelf
• SEO vs SEM
• Emphasizing Organic Content and High LTV Customers
•  Blurring Online and Offline, Empowering Small Brands, and Social Media

About Konigle : Konigle is an SEO optimised online store builder for brands looking to sell profitably online.