How to build a brand from scratch ?  We spoke to Navalayo Osembo (Nava), Co-Founder and CEO of Enda Athletic. In this fascinating chat we went behind the scenes of how Enda is building a shoe brand out of Kenya and competing with the most well known brands in the US market. Lots of insights around building a brand from scratch, obtaining financing at the start, acquiring an initial customer base, and continue scaling the brand? 

Some ideas discussed:

• How to run a crowd funding campaign
• How to use media coverage 
• Product-led SEO
• Pricing 
• Creating Authentic Connections through Storytelling
• Pitfalls of Direct-to-Consumer (D2C) Business

About Konigle : Konigle is an SEO optimised online store builder for brands looking to sell profitably online.

How to position a brand in a competitive landscape? We had the opportunity to speak with Fliss Newland, the Commercial Director and Global D2C Lead at WhatIF Foods. She is helping position her sustainable plant based milk brand in a competitive landscape where she has to content with incumbents and also bigger startups. In this chat we discuss SEO, SEM and also Gen Z mindsets.

Topics discussed:

• The Digital Shelf
• SEO vs SEM
• Emphasizing Organic Content and High LTV Customers
•  Blurring Online and Offline, Empowering Small Brands, and Social Media

About Konigle : Konigle is an SEO optimised online store builder for brands looking to sell profitably online.

How to start an e-commerce business. We spoke to Michelle Fu, a Marketing Manager at SoftBank Corp, boasting a decade of experience in both B2B and B2C sectors. Having done both, start her e-commerce business and also work for a big corporation Michelle shares her unique perspective on the pivotal role pricing plays in the realm of marketing, shedding light on how it directly impacts sales generation, while also sharing interesting insights and her experience starting her own marketplace e-commerce business.

Topics discussed:

• How to get your first sale
• Role of Videos in e-commerce
• Sustainability, Ethical Shopping, and Personalization
•  Harnessing Data, Pricing Strategies, and Effective Marketing Channels

About Konigle : Konigle is an SEO optimised online store builder for brands looking to sell profitably online.

Can you sell expensive things online ? In this chat, we had the pleasure of speaking with Mitchell Jiang, Vice President of Sales at RISIS, a company that sells expensive premium products. We explore the unique characteristics of the premium market. Mitchell shares invaluable insights on unconventional pricing strategies and offers expert advice on building brand awareness with highly discerning customers.

Topics discussed:

• The history of e-commerce
• Customer Focus and Continuous Innovation
• Maximising  Value in E-commerce
• The Power of Scarcity in Brand Positioning
• Harnessing the Power of Community Engagement
• The Continuing Balance Between Online and Offline

About Konigle : Konigle is an SEO optimised online store builder for brands looking to sell profitably online.

Understanding the key components of a comprehensive marketing strategy can significantly enhance your profit margins in an e-commerce business. In this insightful chat,  Alexandro Wibowo, a highly experienced C-Level Growth Marketer in Indonesia with over two decades of experience shared his insights and practical experiences, shedding light on the importance of pricing and marketing . Join us as we delve into the world of digital business and discover how to maximize profit margins.

Topics discussed:

• Three mistakes in digital marketing to avoid
• Building a Comprehensive Marketing Strategy: Unleashing the Power of Social Media, Influencers, and Ads
• Maximizing Customer Lifetime Value: The Impact on Acquisition Costs
• The Art of Pricing in E-commerce: Maximizing Margins and Driving Sales 
• The Future of E-commerce: Embracing Evolution and AI

About Konigle : Konigle is an online store builder for brands looking to sell profitably online.

Vietnam is projected to have ~70% e-commerce user penetration  with a market size of ~71 million buyers by 2025, second only to Indonesia in South East Asia. While Indonesia gets a lot of attention by brands, solution providers and investors. Vietnam is not so well understood. We spoke to Ngan Pham, is a Vietnam based digitalisation expert who also writes a newsletter on the Vietnam Digital landscape on LinkedIn to understand the E-commerce market in Vietnam.

Some ideas discussed :

• Understanding consumer needs, how and when to follow up, Absence of clear value proposition
• Brand building myths
• Value of software in e-commerce and how to evaluate impact.
• The Future of e-commerce in Vietnam.

About Konigle : Konigle is an online store builder for brands looking to sell profitably online.

Every online buyer wants free shipping. In fact according to the latest state of digital report, free shipping was the most important purchasing trigger for e-commerce buyers, and a major cause of cart abandonments is shipping costs. So is Shipping a cost centre or an opportunity to improve profit margins ? We spoke to Ross Brenner, Senior VP at Profit Trust, a Shipping auditing platform that helps companies optimise their shipping costs to increase profit margins. 

Some ideas discussed :

• Insights on shipping with DHL, FedEx, and UPS
• Role of 3PL providers and opportunities to increase profit margins on shipping.
• Brand building myths
• The Future of E-Commerce: Offline as a loss leader for your digital storefront.

More on ProfitTrust: ProfitTrust - Refunds Delivered!.pdf

About Konigle : Konigle is an online store builder for brands looking to sell profitably online.