How to build a brand from scratch ?  We spoke to Navalayo Osembo (Nava), Co-Founder and CEO of Enda Athletic. In this fascinating chat we went behind the scenes of how Enda is building a shoe brand out of Kenya and competing with the most well known brands in the US market. Lots of insights around building a brand from scratch, obtaining financing at the start, acquiring an initial customer base, and continue scaling the brand? 

Some ideas discussed:

• How to run a crowd funding campaign
• How to use media coverage 
• Product-led SEO
• Pricing 
• Creating Authentic Connections through Storytelling
• Pitfalls of Direct-to-Consumer (D2C) Business

About Konigle : Konigle is an SEO optimised online store builder for brands looking to sell profitably online.