Co-founder and chief operating officer of Old Gold Racing, James is my friend, and of all fields, hold a masters degree in philosophy of technology! With Old Gold Racing he enables everyone to 'own a piece of the action' by purchasing shares in thoroughbred racehorses and being kept up to date on their progress.

Has grown Old Gold Racing from an idea that went through crowdfunding in 2019, to England's second largest horse racing syndicate. These are his thoughts on branding and our connection to stories and products. Tune in!