Skins Agency Podcast

Co-founder and chief operating officer of Old Gold Racing, James is my friend, and of all fields, hold a masters degree in philosophy of technology! With Old Gold Racing he enables everyone to 'own a piece of the action' by purchasing shares in thoroughbred racehorses and being kept up to date on their progress.

Has grown Old Gold Racing from an idea that went through crowdfunding in 2019, to England's second largest horse racing syndicate. These are his thoughts on branding and our connection to stories and products. Tune in!

In this episode, I am pleased to talk to Trevor Leslie. Trevor has worked for almost a decade in marketing and PR agencies after completing his academic education in communications and marketing. At South Pole, the climate company, he currently leads the product marketing team helping the world understand the true impact of climate action software today for a better tomorrow. Tune in!

In this episode, I am pleased to talk to Julian Greene. Julian is the head of creator partnerships at a newly launched company called Flagship. But, her story didn’t begin here. She’s a true entrepreneur, having started very early selling balloon animals, she started her first business at only 16! She then worked as an SMM for a while and started her second business at 26. Her Business Bloggist - an influencer marketing business got acquired. And today she joined us to talk about how to build a brand, the creator industry, and the psychology and ethics of building today’s brands.

Tune in!

In this episode, I had the pleasure to have Andreas Wil GERDES in my very first in-person podcast episode! Andreas is a nomad father, and a thought leader of the #DigitalNomadsMovement. He sold part of his first business at the age of 20. Working out of a garage, he then successfully built what would become part of Orange. He was one of the seven winners of the European Award “Elite of the Future” (Elite der Zukunft), the nominators of which included BMW, Deutsche Bank, and many others.

We talked about Kosovo's opportunities at rebranding, perspectives on working remotely, and the ethics of the world we live in today. We'll also have a bonus pop-in guest, Andreas’ daughter, Maya who will talk about her experience in Kosovo and her wonderful project she is working on in Croatia.

Tune in!

In this episode, we are thrilled to have Zach Frantz, the founder of Wildland Coffee. Zach Frantz is all about living life on his own terms, breaking free from the 9-5 suburban grind, and not following trends and societal expectations. Through Wildland Coffee, he's not only crafting amazing coffee products but also inspiring others to live a different kind of life.

In this episode, we are thrilled to have Brad Hoos, the CEO of The Outloud Group, as our guest. The Outloud Group is the influencer marketing industry's most trusted agency, having worked with hundreds of 8 & 9 figure brands, including Grubhub, Fiverr, SimpliSafe, Policygenius, Athletic Greens, and many more.

Brad is a speaker and writer, sharing his insights on various platforms, including publications like USA Today, Forbes, and BigCommerce, podcasts like Fox News Radio's Getting Schooled, Metrics & Chill, and No Dumb Questions, events like VidCon and AdvertisingWeek, and even live TV like Cheddar on the NYSE. 

We dive into Brad's experience working with some of the biggest brands in the industry while covering a range of topics, including what branding really means, the role of influencers in building brands, and the ethics of using influencer marketing to promote specific brands.

In the first episode of this podcast, I had the pleasure of interviewing Bettina Binder, an experienced marketing and branding expert who has worked with global companies such as Allianz and MediaCom. Bettina is now the managing partner of Voller Ideen and runs an Online Business Academy, where she helps aspiring entrepreneurs turn their ideas into successful businesses in just 12 weeks.  

We delved into the world of branding and discussed what it takes to create a successful brand strategy that resonates with consumers. We also explored the necessary traits of a successful brand manager and the crucial psychological aspects of understanding your customers.  

This episode offers valuable insights and practical tips for anyone interested in building and managing successful brands that prioritize ethical considerations and truly connect with consumers.