I had the absolute pleasure to talk to Ben Guttmann. Ben has worked in our industry, has exited an award-winning company with which he's worked with the <a href="https://www.linkedin.com/company/national-football-league/">National Football League (NFL)</a>, I Love NY, <a href="https://www.linkedin.com/company/comcast/">Comcast</a>, and many more! His writing has appeared, among others, in the <a href="https://www.linkedin.com/company/the-new-york-times/">The New York Times</a>, <a href="https://www.linkedin.com/company/the-wall-street-journal/">The Wall Street Journal</a>. Now he's teaching, and has a great book up and coming.

Tune in!

I had the absolute pleasure to talk to Ben Guttmann. Ben has worked in our industry, has exited an award-winning company with which he's worked with the National Football League (NFL), I Love NY, Comcast, and many more! His writing has appeared, among others, in the The New York Times, The Wall Street Journal. Now he's teaching, and has a great book up and coming. Tune in!

I had the absolute pleasure to talk to&nbsp;Ben Guttmann. Ben has worked in our industry, has exited an award-winning company with which he's worked with the&nbsp;<a href="https://www.linkedin.com/company/national-football-league/" rel="noopener noreferrer">National Football League (NFL)</a>, I Love NY,&nbsp;<a href="https://www.linkedin.com/company/comcast/" rel="noopener noreferrer">Comcast</a>, and many more! His writing has appeared, among others, in the&nbsp;<a href="https://www.linkedin.com/company/the-new-york-times/" rel="noopener noreferrer">The New York Times</a>,&nbsp;<a href="https://www.linkedin.com/company/the-wall-street-journal/" rel="noopener noreferrer">The Wall Street Journal</a>. Now he's teaching, and has a great book up and coming.

Tune in!

Brand & Psychology Ep.5 - Ben Guttmann

Delving into the dark side of branding, we will explore the topics of how branding impacts human psychology, and how these two are integrated. Among others, we want to find answers on:
How are brands influencing our psyche today?
How do we know if brands today are actually good for us?
How ethical are today's brands and how do we build more ethical brands?
What do we do when some brands tend to become evil?


Join us as we explore the fascinating world of Brand and Psychology.

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Marketing

Delving into the dark side of branding, we will explore the topics of how branding impacts human psychology, and how these two are integrated. Among others, we want to find answers on: How are brands influencing our psyche today? How do we know if brands today are actually good for us? How ethical are today's brands and how do we build more ethical brands? What do we do when some brands tend to become evil? Join us as we explore the fascinating world of Brand and Psychology.

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Brand & Psychology Ep.5 - Ben Guttmann

Brand & Psychology Ep.5 - Ben Guttmann