<p><strong>In this episode, I am pleased to talk to Trevor Leslie. Trevor has worked for almost a decade in marketing and PR agencies after completing his academic education in communications and marketing. At South Pole, the climate company, he currently leads the product marketing team helping the world understand the true impact of climate action software today for a better tomorrow. Tune in!</strong>
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In this episode, I am pleased to talk to Trevor Leslie. Trevor has worked for almost a decade in marketing and PR agencies after completing his academic education in communications and marketing. At South Pole, the climate company, he currently leads the product marketing team helping the world understand the true impact of climate action software today for a better tomorrow. Tune in!

Brand & Psychology Ep.7 - Trevor Leslie

Delving into the dark side of branding, we will explore the topics of how branding impacts human psychology, and how these two are integrated. Among others, we want to find answers on:
How are brands influencing our psyche today?
How do we know if brands today are actually good for us?
How ethical are today's brands and how do we build more ethical brands?
What do we do when some brands tend to become evil?


Join us as we explore the fascinating world of Brand and Psychology.

Business

Marketing

Delving into the dark side of branding, we will explore the topics of how branding impacts human psychology, and how these two are integrated. Among others, we want to find answers on: How are brands influencing our psyche today? How do we know if brands today are actually good for us? How ethical are today's brands and how do we build more ethical brands? What do we do when some brands tend to become evil? Join us as we explore the fascinating world of Brand and Psychology.

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Brand & Psychology Ep.7 - Trevor Leslie

Brand & Psychology Ep.7 - Trevor Leslie