How can we build trust for the coming Web 3.0?

For our season 1 finale, our host, Tiffany Xingyu Wang, walked delegates through the answer to such a delicate and important matter in the opening keynote speech for the 4th annual HUE Tech Summit 2021. The conference is powered by the Tech Women Network in partnership with LinkedIn Learning, The New York Times, Urban Outfitters and SAP.

Roee Goldberg, co-founder and COO of OpenWeb, joins Tiffany Xingyu Wang to discuss the crisis of toxicity online and the best path to pairing growth and civility. He also discusses how digital environments that focus on user safety translate to ones that are safe for brands, and why loyalty and retention are the greatest strategic assets for digital publications. Learn why he says that engagement should be driven by identifying and amplifying what isn’t toxic – to avoid online echo chambers, platforms must advance conversations by elevating the good and not just eliminating the bad.

Nic McKinley, founder and CEO of the nonprofit intelligence group DeliverFund and former CIA Special Agent, recently joined Tiffany Xingyu Wang to discuss the modern explosion in human trafficking and how DeliverFund leverages cutting-edge technology to fight it across private companies’ digital platforms. Traffickers are leveraging such platforms and smartphone technology to expand their illicit activities, which - beyond the tragic human cost - can also severely damage the reputation of the platforms that unwittingly hosted such activity. By rooting out such criminals, platforms can collectively deny traffickers a territory in which to operate.

Neal Thurman, a co-founder of the Brand Safety Institute, recently joined Tiffany Xingyu Wang for a Brand Safety Exchange podcast episode where he discussed the state and future of brand safety as it enters its “awkward teenage” years and continues a path to maturity. That growth, which has included increasing collaboration among platforms in creating common approaches to understand and tackle online toxicity, has allowed marketers to take more successful and nuanced approaches in managing digital brands.

Arjun Narayan, the Global Head of Trust & Safety of Kuaishou Technology, recently joined Tiffany Xingyu Wang on the Brand Safety Exchange podcast to discuss how online abuse is becoming more sophisticated and harder to monitor and manage. He argued for tech platforms to unite and create common standards to fight digital toxicity; delved into the challenges of balancing creativity and expression with safety and decency, and highlighted the tension between what platforms want and what their communities desire.

Robert Cunningham, head of legal at Ketch; Greg Kidd, CEO of GlobaliD; and Alysia Hutnik, a partner with Kelley Drye & Warren joined Tiffany Xingyu Wang for a recent chat on The Community Builders Club on Clubhouse. Hear these privacy experts discuss what evolving norms and expectations on privacy, transparency, and consumer data collection and use will mean for brands, platforms, and users, and how less consumer data collection will result in smarter data use.

Wildlife Studios is one of the largest mobile gaming companies in the world. Today, they have a portfolio of over 60 games and have more than 100 million active players every month. Aoife McGuinness, Trust & Safety Lead at Wildlife Studios, joins this week’s episode of Brand Safety Exchange to discuss building a trust & safety program from scratch, how safer users can enable a more diverse workforce, the challenges of working without universal user safety standards, and how associations like the Oasis Consortium will help create a better digital world through mutual understanding.

Paul Snyder, Product Management Lead of Central Player Dynamics at Riot Games, joins this week’s episode of Brand Safety Exchange. Riot Games was founded over a decade ago with a core promise to put the player experience first. Hear Paul discuss how player safety directly impacts engagement, how Riot tackles trust and safety challenges on a large scale while still considering cultural nuances, and why a human-centric, proactive approach is needed for trust and safety efforts.

This special episode, co-sponsored by The UK Department for Digital, Culture, Media & Sport, features a session recorded during the CogX Festival 2021. Host Tiffany Xingyu Wang moderates a discussion with user safety leaders including David Hall of LEGO Group, Geoff Cook of The Meet Group, Angela Johnson of Dentsu, and Amit Shetty of IAB. These industry veterans discuss how trust and safety issues are playing an ever more important role in considerations of their online brands, and how technology is helping them to protect their online communities and brands from harm.

Please help us welcome Sheryl Goldstein, EVP Member Engagement and Development at the Interactive Advertising Bureau (IAB), to this episode of Brand Safety Exchange! Sheryl shares her unique perspective on the current state of brand safety and industry trends, how brands are managing the influx of online toxicity and misinformation, and IAB’s 2020 campaign “News Saves Lives,” a global effort to support domestic news publishers by ensuring that advertising-based funding of news media continues uninterrupted.