Insights from 200+ Natural Products Industry Leaders Plus Consumer Shopping Trends post-COVID. Top marketing strategies, shifts in channel strategy, trade/shopper marketing spending by company size & what brands are doing to be more competitive in the digital environment. Plus highlights on DTC consumer trends from Social Nature’s study of 2,500+ consumers in USA/Canada that will cover — top online shopping channels and drivers of loyalty, top categories purchased & barriers to purchase online, and most important aspects for choosing delivery service to help you better navigate your online marketing efforts!

This episode's FREE downloadable guide

Promotions are the lifeblood of your brand. They increase sales, introduce your amazing products to future customers, and help drive shoppers into the category. Shoppers expect them and retailers demand them. Most promotions are expensive and most do little if anything to grow sustainable sales and therefore are ineffective. So, how do we change that? Start with Optimizing Your Trade Promotion ROI with this Simple Cheatsheet. 

CLICK HERE TO GAIN INSTANT ACCESS TO MY Trade Marketing Optimization Checklist Guide

This episode's FREE downloadable guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session198

Most brands rely on the same cookie-cutter strategies. There is a better way to grow & scale your brand. Proven tactics from an industry expert, a high-performance team, a firm grasp of your customer, & flawless execution can explode your sales & profits.

This episode's FREE downloadable guide

What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Brands are looking for ways to cut wasteful spending while also looking for creative ways to explode sales during these uncertain times. Traditional strategies will only hamstring your brand and undercut your growth strategy. Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors and retailers, fuel for more innovation, greater support for mission-based causes, and more.

CLICK HERE TO GAIN INSTANT ACCESS TO MY Promotion Analysis Growth Strategies Guide

One of the biggest challenges that every brand asks or everyone has, that they share with me is how do they get from point a to point B? How do you grow from being a small brand, a small kitchen brand to something that's multimillion dollars of sales? How do you sell that brand? How do you get the right crew, the right people, the right support to be able to elevate your brand and explode sales. That's what this podcast is all about. In this podcast episode. You're going to hear from Eric, who is a master brand builder. Who's got an unbelievable resume of success behind him. He's going to talk about why focus and having the right team in the right strategy behind you is what you need to grow your brand. But there's a lot more to it than that. And we'll explain that more as you go through the interview. Do me a favor and help me raise the bar in the industry and share this with any brand that you know, that wants to grow sustainable sales.

This episode's FREE downloadable guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session197

Success for any brand is traced back to its leadership and team. It’s not enough to hire the best talent. It's how effectively they function as a cohesive unit. A talented advisor can make a huge difference helping the CEO perfect your brand strategy

This episode's FREE downloadable guide

Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.

CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session196

All brands struggle to connect with their ideal shoppers. Largely because most commoditize shoppers or lump them into common buckets. Being able to spot trends requires intent listening and being able to isolate real insight from the noise, the M-Factors.

This weeks free guide. Trade Marketing ROI Calculator: RetailSolved.com/PromotionROI

Welcome, I've been talking a lot about especially recently about the importance of knowing who your ideal customer is about being able to identify who they are, what they look like, how they buy your product, and how they celebrate it when they get home. This is not an easy subject for some brands and the challenge is that a lot of the database out there don't accurately depict or identify who your core consumer is. Today I'm talking to someone who's got a solution for that and the best part about it is that it can help you see things that other databases overlook or ignore. It can help you isolate what's going on in a specific market and the price is extremely reasonable. You're definitely going to want to stay tuned. 

So why does this matter? Having a canned top line report and walking into retailer does nothing to differentiate your brand from any brand on the shelf. But, being able to isolate what is unique about your product and help educate the retailer about not only your product but the customer that buys it. That's the win-win. 

This is how you grow sustainable sales. This is how you future proof your brand. The best part about that is that when you can bake those insights into your selling story, it's going to help your products resonate more with consumers and with retailers. And to go one step further, when you're trying to identify the best way to promote your brand, generic promotions don't do any good. They don't help you raise a bar or sell more. 

The majority of promotions are wasted - over 70%. Can you believe it? If you want your brand to be around for a long time, the most effective way to do that is to more effectively manage your promotions and this begins with understanding exactly who your ideal consumer is and then developing creative strategies to promote to them. As an industry, we need to get away from the one size fits all cookie-cutter strategies that every brand uses, even the big brands. 

At the end of every episode I always include one easy to download, quick to digest strategy that you can instantly adopt and make your own. Well today I'm going to share that with you at the beginning. Today I want to let you know that I recently launched a Trade Promotion ROI Calculator. You heard me correctly and the best part is that it's free a tool that you can use to calculate the effectiveness of your promotions. You're going to learn more about it by going to my website and clicking on the promotion analysis tool button across the top above the menu and not to worry there are instructions on how to use it on the website so i'm not going to repeat them here. Go to RetailSolved.com. Don't forget to check out the free weekly webinars series I watch to help those brands impacted by covid. If you like the podcast, do me huge favor and share it with a friend. Help me raise the bar in our industry. Remember the goal here is to get your product onto more store shelves and into the hands of more shoppers. Empowering Brands And Raising The Bar. Now here’s Mike 

This episode's FREE downloadable guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session195

What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Traditional strategies will only hamstring your brand and undercut your growth strategy. Every improvement equals more sales and profits.

Today's free gift is the Trade Promotion ROI Calculator: RetailSolved.com/PromotionROI

I was recently asked if I could please put the 8 Proven Strategies To Maximize Trade Marketing ROI And Increase Brand Awareness on the podcast, last weeks free webinar. So, while I don't put every single free webinar on YouTube or on the podcast this one I decided to make an exception because it got a lot of great feedback from people people asking me to make it available and because there's so much great information. And the best part is a really cool tool you want to check out. So today's free downloadable guide is actually that tool. 

I always include one free downloadable guide for you that you can inside up and make your own. One that you can use to grow sustainable sales. Well, this week my free gift to you is the Trade Promotion ROI Calculator and you can get there by going to my website and don't worry there are instructions on how to use it. So, now you have the ability to go in and measure the effectiveness of your promotions. This is one of the core things I talked about are today's free webinar, today's podcast. And in all honesty you're probably still going to want to go check out the YouTube video when you get an opportunity. But for those people who are really busy on the go all the time, this is a great way to consume the valuable insights that I shared on the webinar. 

Remember the goal here is to get your product under more shelves and into the hands of more shoppers and a big part of that is by helping you more effectively manage your promotional budget. More effectively helping you identify who your target customers is, and how you can avoid the wasteful trade spending that every brand deals with - even the big brands. If you like the podcast do me a favor share it with a friend and help me raise the bar in this industry. Now here's the live webinar recording.

This episode's FREE downloadable guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session194

The strength of your brands is tied to the community you attract. That’s even more relevant today given the protests & the pandemic. They unite us & give voice to the marginalized and the underserved. They transform & lift us up. Strategies to lead

This episode's FREE downloadable guide

New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.

CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success

I want to talk to you about community. Its something that is near and dear to my heart. It's a topic that I talk about a lot on this on this podcast. The point is this it's your community that helps people come into your brand and discover your brand. You can leverage your community to help sell your brand. In other words put your core customers it to work for you evangelizing your product talking your products up and sharing them with their friends. 

That's the strength of a community. In addition to that, having a robust community to help support you. To answer questions, your most pressing bottlenecks, and things that that are keeping you up at night. The things that are going to help you grow and thrive. That's another core benefit of having a community. In other words, let's say you want to move your business to a online profile, how do you do that who do you call for help? That's what this podcast is episode is about today. You're going to listen to Alex who is doing a great job in building a community. He reached out to me and I was impressed by his community building efforts and the ways he is structuring the community. The way that he's going above and beyond to provide real value and to help encourage others to provide real value in the community as well.

This episode's FREE downloadable guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session193

Brand success begins with clarity. How clearly do you articulate the value of your brand & why those benefits matter, where every conversation should begin. Authentic ingredients help shoppers know, like, & trust your brand - the bedrock of true loyalty.

Welcome. If you've been listening for a while you continually hear me tell you how I don't believe that brand should apologize for having quality ingredients. Customers want value, real value. They want products that they can know, like and trust, and that begins with the quality ingredients that you put into your product. After all, that's what differentiates your product from every other product on the shelf. The fact that you take the time to put the love and the care in selecting the very best ingredients that your customers want. This is all part of your messaging and you've got to be extremely clear when communicating that not only to the consumers but to the retailer. Why should a retailer put your product on their shelves over another product and that begins with helping to educate the retailer about the unique customer that buys your product and again that goes back to the ingredients. 

Today we're going to talk to a registered dietitian that helped design some of the messaging that retailers use. This is critically important because if you understand from their perspective what they're looking for you can better communicate to them. Again why your product matters. The best part about this Is she's the real deal. She's got a complete alphabet after her name. We’ll joke about that in a minute. The key point here is that your brand success begins with clarity, not confusion and that begins with connecting agriculture, food, and health to your consumers. Help them understand where their food comes from.

This episode's FREE downloadable guide

Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.

CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session192

No one knows what the future holds & what retail will look like tomorrow. We still need to eat & food retail plays a critical role in how we feed our families. Brands & retailers need to partner to make the shopper journey convenient, easy, and friendly.

This episode's FREE downloadable guide

New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.

CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success

There are a lot of concerns and questions about how are we going to navigate this pandemic? Today, I brought in the expert to help answer some of your most pressing bottlenecks, some of your most pressing questions, the things that you need to be thinking about to get a significant competitive advantage; or more importantly, how you can become a value-added resource to your retail partners; how you can get your product onto more store shelves in the hands of more shoppers. Simple things that we all need to be doing, they begin with selling your brand. How do you do that? What's important? What matters to the retailer? How do you communicate with the customer? These are just a few of the questions that are going to be answered in just a little bit. 

Today, I brought on the expert Phillip or the SupermarketGuru. What's great about Phil is he has those insights that you can't get anywhere else. He's got relationships with other people within the industry. He can help you look around corners. Let's face it. We're all pretty focused on what's in front of us right now. Being able to pay attention to trends or identify trends that we can't even see, well, that puts us at a significant competitive disadvantage. Having a resource like Phil, helping us navigate through those trends, and helping us identify the difference between a real trend and a passing fad, that's what's going to help us in the long run. So, you definitely want to stay tuned. 

This is a free webinar that I just did just recently, the recording of it, How the Pandemic Is Changing Retail, and How to Remain Relevant to Shoppers. You'll definitely want to stay tuned. As always, thank you for listening. This show is about you and it's for you. In appreciation for your time, there's a free downloadable guide for you at the end of every podcast episode. One that you can use to grow sustainable sales and compete more effectively with. Remember this show is about you and it's for you. The goal here is to get your product onto more store shelves and into the hands of more shoppers. Now, here's Phil.

This episode's FREE downloadable guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session191

What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Brands are looking for ways to cut wasteful spending while also looking for creative ways to explode sales during these uncertain times. Traditional strategies will only hamstring your brand and undercut your growth strategy. Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors and retailers, fuel for more innovation, greater support for mission-based causes, and more.

This episode's FREE downloadable guide

CLICK HERE TO GAIN INSTANT ACCESS TO MY Promotion Analysis Growth Strategies Guide

Brands are looking for ways to cut wasteful spending while also looking for creative ways to explode sales during these uncertain times.

Over 80% of natural branch fell within the first year - I'm committed to change that. Today I'm helping making good on that commitment to you. Today I'm going to teach you proven strategies to help you reduce wasteful spending while growing sustainable sales at the same time. Do I have your attention? 

Now obviously this requires I different mindset and a different strategy then you've been using. It also requires a skill set that’s not being taught anywhere else. Simply put there is a better way. These are the strategies that I developed early in my career that helped me make a seismic difference for the companies I've worked for as well as my clients. They've worked for me and they can work for you. 

You've probably heard me talk about how ineffective most promotions are. The statistics are staggering and stacked against you. Lets face it retail is pay-to-play and large brands with deep pockets have the advantage - or at least they did before today. 

Roughly 25% of a Brands gross sales are tied to their trade marketing and yet over 70% of those dollars are wasted or an effective - even more natural. You probably wonder how I can make such a claim and where that comes from.

I learned years ago the importance of maximizing your trade marketing ROI and these are some of the strategies I came up that help me push around some of the biggest most iconic brands on the planet. I share several of this stories on different podcast episodes so you’ll definitely want to check out those examples and leverage them to help give you a competitive advantage.

This F R E E Promotion Analysis Tool Will Help You:

• Analyze a promotion to eliminate wasted spending
• Identify opportunities to increase sustainable sales and profits
• Maximize your sales lift from a promotion
• Evaluate your competitor’s promotional effectiveness
• Leverage those insights to gain a significant competitive advantage 
• Help your retail partners drive sustainable category growth
• Evaluate different promotional scenarios to optimize your event
• Compare pre-promotion scenarios to actual promotion results 
• Improve your planning and forecasting accuracy
• Direct resources to support and amplify promotional efficiency 
• Schedule and budget promotions 
• Maximize your trade marketing ROI
• Establish you as a trusted and respected partner with retailers

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session190

There is a better way to get your brand onto store shelves and into the hands of more shoppers during these uncertain times. Trade shows are great for networking but they do not provide face time with retailers you need to grow and scale your brand

This episode's FREE downloadable guide

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session189