Brand-Side APAC

How do you bring ridesharing to a country that writes, speaks and reads one language in three different ways? 
Abbas Shahid answers this question and more through the journey of Bykea in Pakistan, where he is the Managing Director of Mobility. 
As today’s guest, Abbas has a deep understanding of the complexity of a culture and how it plays a deep role in creating a new system of transportation. Listen to the challenges and key role his team plays in working to bridge traditional travel with modern technology.
Join us as we discuss:
Creating conversations about digital transformation in a traditional market
Approaching automation from a written, spoken and read language gab
Leveraging marketing and technology to challenge the status quo 



To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.

Is there a magic formula for creative success?
One might say that Greg Martin, Executive Creative Director for Ace Saatchi and Saatchi, has developed one.
As today’s guest, Greg takes us on a journey through his career in advertising, letting us in on the biggest creative ideas and lessons along the way. Hear about the twists and turns, how he navigated them and what it’s like to build immersive award-winning campaigns.
Join us as we discuss:
The childhood hobby that signalled Greg’s creative genius
Winning advertising awards during times of uncertainty
The significance of user-generated content like Anna Banana
Some epic examples of brand awareness campaigns
The art of pitching wildly innovative ad campaigns 


To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.

Often, there is an expectation that work and home life should remain walled off from each other.
Yet, the best leaders know how to bring the challenges they have faced and conquered into their leadership.
Today’s guest, Naushaba Salahuddin, Director, Head of PR & Communications at Zilingo, is one such leader. A survivor of domestic violence, she’s bringing her story into the workplace to help empower others to overcome their own challenges and succeed in B2B communications.
Join us as we discuss:
How Naushaba’s story informs her leadership
The value of diversity in B2B communications
Naushaba’s advice for empowering others in the workplace  


To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.

There’s a way to position your company across multiple regions and product categories. Even if you have the right process in place, running it repeatedly doesn’t mean that you’re inviting monotony into your marketing operation.

Few people understand the method and data-driven best practice better than Parth Patel, Vice-President Marketing for Kerry Group - Asia Pacific & Middle East Africa.

Parth joined this episode to share some of his most valuable advice about:

- The steps involved in turning creative ideas to business value

- Creating and distributing quality content

- The number one thing to look for when hiring marketing talent

- Supporting teams with martech, digital transformation and automation

- Staying on top of marketing trends

To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.

Good branding means delivering on your promises. But, with the rising demand for products, how branding’s role is changing today and maintaining a consistent brand voice in advertising, the promise is getting more difficult to keep.

Today’s guest, Steffen Daleng, CMO at Booktopia, discusses the challenges marketers are facing today, how brands can differentiate themselves and what to expect for ads in 2022.

In this episode, we discuss:

- The role of branding & brand building today

- Fighting for brand campaign budgets & showing their worth

- Ad expectations for 2022

- Creating a consistent brand voice in advertising

- Coping w/ the rising demand of products

To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.

Gone are the days when brands rely on TV advertising as their main focus. In today’s market, consumers have a lot of choice in how they consume content. And if marketers want to keep up, they’ll have to create content that is exciting and participatory for the audience.

Today’s guest, Gaurav Gupta, Chief Marketing Officer & Integration Leader, Kimberly-Clark Softex Indonesia, discusses the changes he’s seen in CPG over the past 17 years and what 2022 and beyond holds.

In this episode, we discuss:

- Major changes in the CPG industry over the past 17 years

- What engagement will look like for CPG brands in 2022 & beyond

- Getting an accurate understanding of the customer & automation

- Keeping up creative assets across regions & markets

To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.

For many marketers in the APAC region, there is one question that’s always top-of-mind:

How do you ensure your brand is delivering a consistent message while delivering it across multiple markets and cultures?

Today’s guest, Asha Gourinath, Lead in Digital Marketing & CRM for Grab SEA, has found her answer through experience, having launched many campaigns across Southeast Asia — she joins the show to share what she has learned.

In this episode, we discuss:

- The challenge of cultural nuance for creatives

- Digital and creative transformation in Asia

- Why she’s excited about the future of creative automation

To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.

Getting an award for your creative efforts is an amazing feeling. 
But in the business world, that’s should never be a creative’s priority — 
Your job is to help your clients sell. 
And losing sight of that goal is a trap too many creatives fall into. 
So says today’s guest, VJ Anand, Head of Creative, Managing Partner APAC at VaynerMedia, who has extensive experience working both brand and agency roles. 
In this episode, we discuss: 
- The differences between the brand and agency worlds 
- The value of creative asset experimentation — especially for agencies 
- Why creatives need to stay focused on business outcomes for clients 
To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.

Every marketer understands the power of creative content — but scaling it is a challenge for many organisations.
And for organisations operating in the Asia Pacific (APAC) region, the diverse regional nuances can compound the challenge.
Here at Celtra, we understand the creative content challenges organisations face, so we’re excited to announce our new show, Brand-Side APAC, which tackles these issues alongside the unique difficulties the APAC region poses.
In this introductory episode, producer Rita Richa speaks with host Raushida Vasaiwala, the APAC General Manager at Celtra, about this exciting new podcast.
You’ll learn:
Why we created this podcast
What to expect in upcoming episodes
The types of guests you can expect to hear  


To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.