Sam Keen and Leighannah Tickner from Cutera reveal how they built their UK operation by doing something radical - actually saying no to sales when it's not right for the client. From launching AviClear for acne treatment to the American energy that transformed their British approach, they share why some clinics are doubling down during economic uncertainty, how to avoid being "everything to everybody," and why 2.5 devices per clinic proves their post-purchase support works. Plus, the surprising truth about why being "less apologetic" as Brits could change everything, how to price premium treatments confidently, and why innovation alone isn't enough to build a successful aesthetic practice.

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