Sam Keen and Leighannah Tickner from Cutera reveal how they built their UK operation by doing something radical - actually saying no to sales when it's not right for the client. From launching AviClear for acne treatment to the American energy that transformed their British approach, they share why some clinics are doubling down during economic uncertainty, how to avoid being "everything to everybody," and why 2.5 devices per clinic proves their post-purchase support works. Plus, the surprising truth about why being "less apologetic" as Brits could change everything, how to price premium treatments confidently, and why innovation alone isn't enough to build a successful aesthetic practice.

If you're looking to get a tailored content strategy made for you and your clinic, check out Ignite and book a free strategy call.

Rachel and Zara from Cosmo Pro reveal why their device, the Icoone, is revolutionising wellness and recovery in aesthetics. From supporting healing just three days post-surgery to being safe during pregnancy, they're breaking every rule in the industry. Plus, why they think regulations can't come fast enough, how one clinic needed three machines because of patient demand, and the surprising truth about why the UK is behind on body treatments. This episode dives into the future of non-invasive wellness tech and why traditional painful treatments are becoming obsolete.

If you're looking to get a tailored content strategy made for you and your clinic, check out Ignite and book a free strategy call.

Meet the ultimate power couple of private healthcare - Priyesh and Vina, the husband and wife duo behind Leamington Road Dental Practice and Priyesh Lad Aesthetics. From impulsively buying a dental practice on the way to the airport to building a multi-device aesthetic empire, their journey is anything but conventional. Vina shares the reality of taking over from established practitioners as a young Asian dentist, while Priyesh reveals going from a decent pharmacy salary to earning almost nothing before building one of the Midlands' most successful aesthetic practices. Their story includes near-bankruptcy during COVID, renovating their entire practice during lockdown, and buying expensive devices despite having no space. From working together as a couple to scaling to a team of 16, they share honest insights on building trust and managing expectations. Plus, Priyesh shares a jaw-dropping confessional story involving patient photos that definitely escalated beyond the consultation.

If you're looking to get a tailored content strategy made for you and your clinic, check out Ignite and book a free strategy call.

In this reflective minisode, Jake and Laurie look back on the highs and lows of creating The Patient Is Always Right from scratch. From shooting four episodes in just two days to Laurie stepping up when Derek had to take a step back, this behind-the-scenes conversation reveals the reality of launching a podcast with zero experience. They reveal which guest had "the best patient story so far", their favourite episodes, and they tease potential changes to set design, new guest categories, and their hopes for continued evolution. This honest reflection captures the genuine excitement and exhaustion of a team that truly threw themselves "literally into the deep end" and emerged with a show they're genuinely proud of.

If you're looking to get a tailored content strategy made for you and your clinic, check out Ignite and book a free strategy call.

In this unfiltered episode, award-winning clinic owner Kara Huggins shares her journey from being strangled by a teenage NHS patient to building Sanctum Medical during the pandemic while battling postnatal depression. Hitting "rock bottom" during lockdown, Kara candidly discusses signing a clinic lease while unexpectedly pregnant and managing mental health struggles. She calls out "too many individuals with egos that are greedy" in aesthetics, explaining her controversial decision to lower prices for accessibility. Whether discussing her transparent social media approach, the importance of firing fast and hiring slow, or balancing five children with business ownership, Kara delivers practical wisdom with refreshing honesty. From declining filler trends to authentic brand building, this episode offers straight-talking advice on trusting your gut and maintaining integrity in a competitive industry.

If you're looking to get a tailored content strategy made for you and your clinic, check out Ignite and book a free strategy call.

In this unfiltered episode, business strategist Richard Crawford-Small takes us from his Royal Navy days (where Princess Anne once caught him in his underpants) to his most painful business mistake: a venture that led him to a Swiss café where the Russian mafia, dripping in gold, awaited him with suitcase full of cash.

With over 20 years of experience shaping the aesthetic industry, Richard shares why most clinic owners struggle with charging what they're worth, how to push through the "barrier of apathy" in marketing, and why the aesthetic market is evolving beyond just injectables toward wellness and longevity.

His outsider perspective reveals why UK clinics need to tell better stories about transformation instead of just transactions, and how proper implementation of AI could revolutionise the consultation process. With straightforward insights on everything from surviving business failures to understanding that "the patient is always right...except when they're not," this episode delivers valuable wisdom for clinic owners ready to elevate their businesses.

If you're looking to get a tailored content strategy made for you and your clinic, check out Ignite and book a free strategy call.

With Ignite expert Jasmine.

In this bite-sized minisode, Jasmine analyses two unforgettable dental reviews - from a poetic five-word complaint to a lengthy saga about a dentist who prioritised protocols over patient pain. With brutal honesty, she explains why the disconnect between dentists and patients often comes down to that dreaded "being told off" feeling we all remember from childhood check-ups.

The real insight? "Dentists just care about one big chunk of money... that's why the treatment coordinator is so vital." Jasmine breaks down why clinicians should focus on clinical excellence whilst leaving customer service to properly trained team members who can triage emergencies with empathy. When a dentist responds to criticism with an even longer, unapologetic explanation about their "400 patients", it demonstrates exactly why some practices consistently fail to convert new patients and retain existing ones.

This episode delivers practical advice for clinic owners on how to handle walk-ins, emergency cases, and negative reviews without sacrificing patient care or alienating long-term clients.

If you're looking to get a tailored content strategy made for you and your clinic, check out Ignite and book a free strategy call.

Dana Smith delivers unfiltered insights from both sides of the Atlantic, comparing UK caution with American optimism in aesthetics. With over a decade of experience transitioning from orthodontics to laser technology, Dana explains why UK clinics fail when they fear transparency about money, treatments, and downtime.

Her passionate breakdown of BBL as "the only scientifically proven anti-ageing treatment in the industry" challenges conventional wisdom, while her hilarious confessional about a naked patient flying off a treatment bed reveals the unvarnished reality of clinic life. From why you should master one device before buying five, to how your front desk staff can make or break patient conversions, this episode delivers practical wisdom every clinic owner needs to hear about consultation processes, setting boundaries with difficult patients, and why sometimes you just have to "let the patient be mad."

If you're looking to get a tailored content strategy made for you and your clinic, check out Ignite and book a free strategy call.

Guest: Holly, Ignite's Communications Expert

A residential building, a rude doorman, and Botox that didn't last – this mini-episode unpacks perhaps our most unhinged clinic review yet. Holly and Laurie dissect a scathing review from a patient demanding immediate Botox touch-ups before leaving the country, alongside the clinic's claims of harassment and threats.

Through their candid analysis, they reveal why consultations aren't just formalities but essential safeguards for both clinics and patients. With Holly turning the tables and asking Laurie the questions, they explore the crucial boundaries clinicians should set, when it's right to turn patients away, and why the poor doorman got dragged into this mess. This bite-sized episode delivers the perfect blend of industry insight and real-world drama that shows exactly why communication breakdowns can turn even simple treatments into review nightmares.

If you're looking to get a tailored content strategy made for you and your clinic, check out Ignite and book a free strategy call.

"I really thought I was going to make it big; dentistry was a backup option." Dr. Sugz Maha bridges the gap between clinical work and marketing with brutal honesty about his unconventional career journey. As one of the few people who truly understands both worlds, he reveals why most dentists misunderstand marketing while most marketers fail to grasp clinical realities.

From his 13-year stint as a musician to his current dual identity as a dentist and a copywriter, Sugz shares how spinning multiple plates has become his superpower. He explains why AI will transform copywriting (but never fully replace it), why associates should build personal brands, and how marketing principles can revolutionise patient consultations.

Plus, in our confessional segment, Sugz delivers hilariously uncomfortable patient stories that reveal the unfiltered reality of dental practice. This episode delivers practical wisdom for any clinic owner caught between clinical excellence and effective promotion.

If you're looking to get a tailored content strategy made for you and your clinic, check out Ignite and book a free strategy call.