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Brand Stories episodes
- If You Can Talk, You Can Get Anything You Want. Anything.Debunking the myths of stoytelling -- and more.15 min
- Will You Remember Me in the Morning? Telling Great StoriesThe importance of creating stories that people will remember, and share with others.15 min
- The Ice Cream Sundae Diet, and Other Secrets to Business SuccessWe confront - and try to dispel - some of the most outrageous "secrets" about marketing and communications.16 min
- There Is Only One Business Secret -- and I Will Tell You What It IsA revealation about the one true business secret.16 min
- Business Predictions for 2016 That Will Definitely HappenAn extended broadcast about several business predictions that will happen in 2016.30 min
- Business Books versus Comic Books: Picking the Right ReadAssessing the value of most business books.16 min
- Storytelling Is Harder Than You May Know: The Ultimate Branding LessonAn impromptu effort at storytelling, live and unfiltered.15 min
- The Art of Storytelling, Or: A Surplus of Stories and a Scarcity of StorytellersAn address about the benefits - and challenges - of branding as storytelling.16 min
- The Power of Two Simple Words: "Thank You"Businesses that do not have a sense of gratitude will not enjoy the rewards of consumer loyalty.16 min
- The $50,000 Roof and Word-of-Mouth LegendA story about how $50,000 in craftsmanship continues to yield millions of dollars in dividends.16 min
About Brand Stories
From the publisher's feed
“Brand Stories” are tales of businesses that transform themselves into something better – something greater – than the competition; something more lucrative – and more powerful – than a product launch…
or a sales convention.
We call these companies brands.
We tell their stories with excitement, and exciting facts.
We tell the stories of branding with our own sense of moral strength and personal sincerity.
We call these companies brands.
We tell their stories with excitement, and exciting facts.
We tell the stories of branding with our own sense of moral strength and personal sincerity.