Brand Stories

interVal's Vice President of Marketing and Partnerships Karen Chalmers discusses how she encourages her staff to be their authentic selves on social media to increase their thought leadership and the brand's visibility. She has created a playbook and reviews content at staff member's request.

Mandy Bianchi of Bianchi Productions has coordinated numerous events throughout her career including the 2025 LeTip Convention.

She shares how brands should consider events as part of their strategy and how these events should be evaluated to determine if they were successful, among other things.

Elements' Jeff Morgan details how engaging content needs to have enough FIRE to capture the audience and how a hub and spoke method can help make marketing more manageable.

ProudMouth's Co-Founder Matt Halloran delved into various aspects of branding from the power of podcasts to how to become an influencer.

Write Connection LLC's Doriana Fontanella explains how correct grammar and punctuation puts a brand in its best light.

Goldman PR's Founder Sherry Goldman has successfully counseled her public relations clients for the last 28 years. She gives a look at the past, present and future of public relations.

Bracha Designs' Mark Matatov discusses optimal website design and how branding should be incorporated into that.

Wisdom & Wayfinder's Ali Taylor became a business strategist after recognizing that some business issues can't be solved with a better marketing strategy. He discusses how firms can shore up their systems and workforce.

Forager Brands' Marqus Aycart explains why businesses need their branding to be consistent across all aspects of their work.

Quik! Chief Executive Officer Rich Walker discusses how his firm's branding was created and has evolved as well as how he decided to create a successful podcast, The Customer Wins.