Helming a best-in-class brand content studio isn't easy, but IBM Originals' CCO George Hammer fills us in on their organizational structure and focusing on what matters.
Kim Kopetz helps us break down how B2B brand experiences are adapting to online... and how in-person events may come back.
42 min
About Brand Story Inc
From the publisher's feed
Brand Story Inc. is a TeamWorks Media Podcast.
Every week, Jay Sharman sits down with smart folks to talk about the innovative ways they are creating content to connect with their audiences. He likes to say “every company is a media company,” and this conversation hopefully helps you understand why.