Dalia Feldheim found her purpose around people empowerment early on. As the Founder of Flow Leadership Consultancy and Author of Dare to Lead Like a Girl, Dalia first spent 17 years working for Procter and Gamble leading campaigns around women empowerment. Now she’s focusing on helping businesses empower their own people to promote a more authentic, happier, and psychologically-safe working culture. In this episode, Dalia shares insights from her new book, Dare to Lead Like a Girl, how to evolve your passion into your purpose, and the impacts of working with a positive mindset.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/lead-like-a-girl

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Episode Chapters:

(0:00) Introduction - Dalia Feldheim

(1:19) “Like a Girl” Campaign

(3:52) Dalia Feldheim’s Journey

(13:01) Asshole Prevention

(15:47) Fear vs. Positivity in Leadership

(19:17) Psychological Safety

(23:40) The Role of Purpose and Joy in the Workplace

(31:11) Dalia Feldheim’s “ Five ‘P’” Model

(38:24) The Art of Brand Storytelling

(40:13) Dare to Lead Like a Girl

(43:29) Outro

Mita Mallick’s career as a marketer, storyteller, and D.E.I. champion has spanned across some of the most iconic brands including AVON, Suave, and Dove. Her focus? Diversity education and representation. Whether it’s embracing different leadership styles, creating products that work for all populations, or introducing relatable representation in mass media, she believes diversity of thought doesn’t happen without diversity of representation. In this episode, you’ll hear from Mita about what it means to lead with kindness, why diverse representation is important, and how to be a supportive ally.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/representation-matters/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Episode Chapters:

(00:00) Introduction - Mita Mallick

(03:46) Relate to experiences that are not our own

(07:43) If you can’t see it, how can you be it?

(10:16) Employees are your forgotten consumers

(16:28) Diversity and inclusion in media

(21:30) Portraying something in the world that is real

(23:27) Young people seeing diversity and inclusion in media

(28:14) Empathy in finding solutions

(30:08) Brown Table Talk podcast

(36:36) What allies can do

(44:54) A piece of advice that has stuck with Mita Mallick

(45:48) What would Mita Mallick name this chapter of her life?

(47:20) Biggest impact on Mita Mallick as a storyteller

(49:41) Content people should be consuming

(52:34) Advice to younger self

(52:49) Outro

Maayan Gordon’s career journey has been anything but ordinary. After surviving a gas explosion and living in an RV, she found massive success utilizing social media to grow her small businesses, and is now helping others across the U.S. do the same. With over two million TikTok followers and a growing audience on both LinkedIn and Instagram, Maayan talks with us about content creation strategies and why it’s important to market for the long-term.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/a-social-media-lighthouse/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Episode Chapters:

(00:00) Introduction - Maayan Gordon

(1:20) Maayan’s Story

(5:18) Conception of the HootSuite Tour

(8:09) Tying the Tour to Small Businesses

(10:33) You don’t have to scale your business

(14:41) Partnership with HootSuite

(17:12) How Maayan is Helping Small Businesses

(21:29) Marketing on TikTok

(25:33) Advice Maayan Has Been Given

(29:41) If Maayan was not a Marketer

(36:17) Advice to Younger Self

(37:27) Outro - Maayan Gordon

Jay Langston has spent his career working with businesses and local communities to help improve their economic well-being. Now the Executive Director of Shenandoah Valley Partnership, he is leading efforts to expand and relocate business to the region while staying true to the Valley’s roots. In this episode, Jay talks about what it’s like working in economic development and the new priorities companies have when they’re considering a location for their business.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/mindful-community-development/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Episode Chapters:

(00:00) Introduction - Jay Langston

(1:29) Getting into Economic Development

(2:50) Doing business in the Shenandoah Valley

(6:56) Philosophy of Economic Development

(11:24) Out of the ordinary economic development

(18:18) Big wins for attracting new companies

(22:19) Balancing growth and what is best for the region

(26:11) Working with existing businesses

(28:50) Affiliation with James Madison University

(32:17) Misconceptions of economic development

(35:17) Telling the story of the Shenandoah Valley

(40:45) Being open to new things

(44:15) What is next for Jay Langston

(46:13) If you hadn’t been in economic development, what would you be doing?

(47:45) Advice to younger self

(50:52) Outro - Jay Langston

David J.P. Fisher, Author of Networking in the 21st Century and President of RockStar Consulting, knows how to play the sales game. As a Keynote Speaker, Author, and Coach, he’s framed his methods around building connections that utilize the tools of the digital age. Armed with more knowledge than they know what to do with, buyers are now turning to those they trust to help them make an informed decision, which means networking is more influential than ever. In this episode, David talks about how the different opportunities of the digital age can help form relationships, the importance of networking ahead, and why the ‘pitch-slap’ is a thing of the past.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

David on LinkedIn

David’s Books on Networking

How to Win Friends and Influence People

Never Eat Alone

To Sell Is Human

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Episode Chapters:

(00:00) Introduction - David J.P. Fisher

(01:19) Updating "Networking in the 21st Century" for LinkedIn

(03:25) Networking Happens In Multiple Places

(05:37) Interacting on LinkedIn

(09:03) Sales, Networking, and Being Empathic

(14:20) The Best Salespeople Are Guides

(24:22) Personal Development Precedes Professional Development

(27:44) How To Sell Ethically

(29:51) Networking as a Part of Your Life - Fix Your Roof When the Sun is Shining

(34:42) "Old School" Networking Tips - Be Interested In Other People

(43:28) Plan Your Work, Then Work Your Plan

(45:47) What Scared David J.P. Fisher, But He Did Anyway

(48:05) David's Highlights Of The Past Year - Survival Is The Win

(50:18) If You Hadn't Been In Sales What Would You Have Been?

(51:21) David's Must Reads

(53:59) David's Advice to His Younger Self

Terence Szuplat had the opportunity of a lifetime at just 20 years old - a speechwriting internship in the White House. It’s what led to his passion for presentation writing, and after freelancing for many years, he returned to the White House to become one of former President Obama’s longest-serving speechwriters. In this episode of Brand Story, Terry talks about the importance of telling a story in everything you write and what it takes to connect with an audience.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Continue the conversation on social:

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/writing-for-president-obama/

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Episode Chapters:

(0:00) Introduction - Terence Szuplat

(1:33) Career started as an internship

(6:22) Surviving eight years of speechwriting for President Obama

(9:43) Speechwriters as translators

(14:04) Experience writing for President Obama

(18:09) Terence Szuplat's favorite speech

(19:52) Importance of having a talented orator in-office

(23:33) Terence Szuplat's advice for business leaders

(28:15) Speechwriting for short-form media

(32:37) Advice for keynote speaking

(35:21) President Obama speaking empathetically

(41:06) Terence Szuplat's perspective on how we can listen better

(46:09) What's next for Terence Szuplat?

(47:44) Quick questions

(53:40) Outro

There’s a difference between communicating with someone and having an intentional conversation. As a Professor of Communication and Co-Director of ICAD at James Madison University, Lori Britt has spent her career teaching others how to identify their own personal schema and the walls that may be preventing them from effectively engaging with others. Whether you’re speaking to an individual or working as a group, her insights will prove valuable in helping shape your next conversation.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/dialogue-and-deliberation/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Episode Chapters:

(00:00) Introduction - Lori Britt

(03:42) - What is ICAD (Institute for Constructive Advocacy and Dialogue)

(09:39) - The approach of "Yes, And..."

(13:10) - Deliberation Before Action, And "The Groan Zone"

(21:59) - Challenges of Getting a Group to Communicate

(26:45) - Empathic Guardrails, We are All Experts, and Authentic Listening

(33:00) - Feeling Valued, and finding new possibility

(39:32) - What's something that's scared you but you did anyway

(41:54) - What's Next For Lori Britt

(44:57) - If you weren't a communications professor, what would you be doing?

(46:29) - Advice to a younger Lori Britt: Write your story, and write it boldy

We’ve had many insightful conversations over the past year with a variety of guests, each one with a unique story to tell. Their experiences shine a light on the different aspects that make for successful brands, and in this episode of Brand Story, we’re revisiting some of our favorite moments. You’ll hear from expert marketers, brand strategists, and content creators as we recap key moments from past episodes that will inspire your next business move.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/favorite-moments/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Episode Chapters:

(00:00) - Introduction

(02:08) - Matt Williams & Kelly O'Keefe - Brands Being Clear About What They Stand For

(04:53) - Connie Hess - Being A Life-long Learner

(07:35) - Andy Crestodina - Fundamentals Of A Great Website or Content Marketing

(12:25) - Sarah Moore - Truly Understanding Your Consumers

(18:58) - Patricia Corsi - Brand Purpose

(27:17) - Jay Harrington - An Abundance Mindset

(36:10) - Scott Witthaus - The Healthy Skeptic

(40:00) - George Pace - Surround Yourself With People Who Add to Your Skillset

(42:30) - Callie Schweitzer - LinkedIn as a Platform of Generosity

(47:28) - Kristen Cavallo - Underestimating The Descent

As blockchain technology continues to grow, it’s become clear that this new technology is not just a passing phase. People are still experimenting with its uses and how it can impact consumers’ lives. But for a lot of us, the concept still seems like a foreign language. Alison McCauley has been working to change that. She’s spent the past five years working to demystify the space, and in this episode she breaks down the basics of what Web3 means for consumers.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/demystifying-web3/

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Episode Chapters:

(00:00) Introduction: Alison McCauley

(04:53) - Blockchain Technology

(10:30) - What Are NFTs and How Are They Being Used?

(25:30) - When Humanity & Technology Connect

(35:08) - Web3 Impact on Organizations, Brands & Marketers

(39:15) - Where is Web3 Now?

(46:13) - What Drove Alison McCauley to be a Web 3 Translator

What do you do once you’ve been named Adweek’s Ad Agency of the Year? You set the next goal. As the two-time winner, The Martin Agency understands how important it is to keep that momentum going. And as the CEO, Kristen Cavallo is always running toward the next challenge. Her mission? Fight Invisibility.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/running-toward-challenges

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

Episode Chapters:

(00:00) Intro - Kristen Cavallo, CEO of The Martin Agency

(01:30) - Building the leadership team at Martin

(09:37) - Fight Invisibility

(17:00) - The Odds of Failure

(21:25) - The Line Between Fear and Adventure

(25:25) - Trait You Used to Think Was a Weakness That You Now Value

(28:35) - Building a Great Leadership Team

(32:59) - Growing Up

(40:42) - Saying Yes and No

(50:23) - If you weren't the CEO of Martin, what would you be?

(53:48) - Kristen Cavallo's Advice to Her Younger Self

(57:37) - Outro