Is social media truly dead? In this episode of *Coffee & Cameras*, we dive into how the digital landscape has transformed into an advertising and marketing machine controlled by billionaires. With the rise of oligarchic political power in 2025, trust in Big Tech and corporate giants like Amazon and Walmart is fading fast. Could this lead to a dramatic shift back to local mom-and-pop shops and community-driven businesses? Join us as we explore the downfall of social media as we know it and what the future of shopping and connection might look like. Don’t miss this eye-opening discussion about what’s coming next!"

🎥 Coffee & Cameras is a sit-down talk show / podcast with Eo7 Media founders Jaysin and Hilda as they casually talk about what's on their mind with videography, photography, digital marketing and everything else.

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🎥 Check out our other shows -

▸ THE PITCH SESSION ▸    • 💡 THE PITCH SESSION 💡  

▸ MARKETING IN FOCUS ▸   • 📖 MARKETING IN FOCUS 📖  

▸ SIPS & SNAPS (short videos) ▸    • ☕📸 SIPS + SNAPS 📸☕  

🎵 Listen to the Podcasts - https://Eo7media.podbean.com/

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📫 Follow Us: Eo7 Media – What are brand storytellers? Most businesses don't create engaging marketing videos, we help brands create high quality, unique and movie-like content that actually connects with customers and grows their businesses. Connect with now and let's talk how your brand can be better!

▸ Website – https://www.eo7media.com

▸ YouTube // Education -    / @eo7media  

▸ YouTube // Client Work -    / @eo7partners  

▸ Instagram –   / eo7media  

We’re joined by the unstoppable Jessi Cabanin, a powerhouse branding strategist, creative genius, and self-proclaimed "Visual Content Strategist." Jessi’s journey from collegiate volleyball star to serial entrepreneur is nothing short of inspiring—she booked over 90 clients in her first year of business and hasn’t looked back since. As a boy mom and millennial business owner, Jessi’s energy and expertise light up every room she enters. She’s passionate about helping women bring their business dreams to life with kick-ass photography, design, and marketing strategies. Together, we’re diving into the essentials of building a brand identity that sets you up for success—before you start spending money on marketing. Get ready for an episode full of actionable insights and creative sparks!

📫 Follow Today's Guest: Jessi

▸YouTube -    / @thiswaytofabulous  

▸Podcast - https://thiswaytofabulous.com/podcast

🎥 Coffee & Cameras is a sit-down talk show / podcast with Eo7 Media founders Jaysin and Hilda as they casually talk about what's on their mind with videography, photography, digital marketing and everything else.

====================================== ======================================

🎥 Check out our other shows -

▸ THE PITCH SESSION ▸    • 💡 THE PITCH SESSION 💡  

▸ MARKETING IN FOCUS ▸   • 📖 MARKETING IN FOCUS 📖  

▸ SIPS & SNAPS (short videos) ▸    • ☕📸 SIPS + SNAPS 📸☕  

🎵 Listen to the Podcasts - https://Eo7media.podbean.com/

====================================== ======================================

📫 Follow Us: Eo7 Media – What are brand storytellers? Most businesses don't create engaging marketing videos, we help brands create high quality, unique and movie-like content that actually connects with customers and grows their businesses. Connect with now and let's talk how your brand can be better!

▸ Website – https://www.eo7media.com

▸ YouTube // Education -    / @eo7media  

▸ YouTube // Client Work -    / @eo7partners  

▸ Instagram –   / eo7media  

Kaleta's Kitchen award-winning story began just as the name suggests: in the heart of their home's kitchen. Inspired by family feedback (a brother’s nudge about store-bought sauce, and a wife’s taste test endorsement), they turned casual rib nights into a flavor journey, refining their BBQ sauce recipe through creativity, feedback, and countless poker nights. Named after their English Bulldog, Flash—aka the “customer relations manager” and backyard BBQ mascot—the brand’s logo and “Wiggle Butt” name pay tribute to their playful pup. Now, Kaleta’s Kitchen is a family-owned, American-made brand with award-winning BBQ rubs and sauces, ready to join you on your next BBQ adventure.

📫 Follow Today's Guest: Adam + Celine / Kaleta's Kitchen

▸Website - https://www.kaletaskitchen.com/

▸Instagram - https://www.instagram.com/kaletaskitchen/

▸FaceBook - https://www.facebook.com/kaletaskitchen/

▸YouTube - https://www.youtube.com/@kaletaskitchen/featured

▸In the News - https://www.thechoppingblock.com/blog/bbq-hanger-steak-pizza-on-the-grill

🎥 Coffee & Cameras is a sit-down talk show / podcast with Eo7 Media founders Jaysin and Hilda as they casually talk about what's on their mind with videography, photography, digital marketing and everything else.

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🎥 Check out our other shows -

▸ THE PITCH SESSION ▸ https://youtube.com/playlist?list=PL5hLH7HrfB_5w6gFnv_GYqwo7RLD2vdfS&feature=shared

▸ MARKETING IN FOCUS ▸https://www.youtube.com/playlist?list=PL1PUeK7z6KzSmQHT4nEyUQtq4owFFvV1y

▸ SIPS & SNAPS (short videos) ▸ https://www.youtube.com/playlist?list=PL1PUeK7z6KzQS75B4ox3Sby-BRPW62IVJ

🎵 Listen to the Podcasts -

https://Eo7media.podbean.com/

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🎥 TABLE ON CONTENTS

00:00 // Intro

00:47 // Start The Show

01:30 // Kaleta's Kitchen

03:45 // Development of the Business

05:01 // Competition Sauce + Authority

07:26 // Promoting the Business + ACE HARDWARE

11:52 // Why They Started the Business

13:05 // Advice on Logo

16:49 // Why Glass?

18:10 // Changed the Logo / Design

18:50 // Locally Made & Vet Approved

20:27 // The Dog Named Flash

21:24 // Responding to Feedback

26:53 // Having full time jobs and the side business

30:02 // Husband Wife Team

30:31 // Competitions

31:29 // How Many Grills?

32:51 // How Ribs Competition works

36:22 // Kentucky Hot Brown

38:08 // Authority

39:35 // Attracting Customers

40:21 // What sells your product more than anything

42:07 // Presentation and Packaging

44:13 // Growing / Next Stage

44:55 // Growing / Whats on the horizon

48:24 // How to make videos for social media

51:45 // Where to buy

52:37 // Where to find Kaleta's Kitchen

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📫 Follow Us: Eo7 Media –

What are brand storytellers? Most businesses don't create engaging marketing videos, we help brands create high quality, unique and movie-like content that actually connects with customers and grows their businesses.

Connect with now and let's talk how your brand can be better!

▸ Website – https://www.eo7media.com

▸ YouTube // Education - https://www.youtube.com/@eo7media

▸ YouTube // Client Work - https://www.youtube.com/@Eo7Partners

▸ Instagram – https://www.instagram.com/eo7media

NO FILTER is a podcast where we record wherever we are at the moment, because the information and ideas we have are too good and too important to wait a month before we can work it into our schedule! The quality might not be the best, but you can be damn sure you will get something of value from it for your brand and marketing!

Brand Storytelling in under an hour as we ask the question - "can a business owner be the face of a brand's marketing?" Well - hell yeah, they can! We show two excellent examples of owners as the face of the brand and one not so great example. And more importantly, we explain why it can work and why it might not.

Do you want your business showcased on The Pitch Session? Fill out this Brand Information Google Form! https://forms.gle/8eqdZB7yyTnZhTdd9

Alan Stern is an experienced sales professional, and an expert on social media marketing through leveraging artificial intelligence (A.I.). He has 13+ years experience in the automotive industry, and helps business owners and sales driven professionals stay top of mind by utilizing freemium apps and A.I. so that they can stay top of mind on social media, without breaking the bank.

🎥 Brand Storytelling in 30 minutes for Jen Knipp Makeup Artistry

Visit this week's brand // Jen Knipp Makeup Artistry

Website // https://www.jenknipp.com/

Instagram // https://www.instagram.com/jenknippmakeupartistry/

LinkedIn // https://www.linkedin.com/in/jen-knipp-1a22a7228

Do you want your business showcased on The Pitch Session?

Fill out this Brand Information Google Form!

https://forms.gle/8eqdZB7yyTnZhTdd9

1️⃣ Who is the Brand? We figure out who the brand is, what they do, what they are already doing for marketing, who their target client is and what they want to accomplish.

2️⃣ Photos. We come up photography concepts specifically for this brand in order for them to accomplish their goals!

3️⃣ Videos. We come up video concepts specifically for this brand in order for them to accomplish their goals!

4️⃣ Marketing. We then map out a game plan on how to use the content for potential marketing in order to accomplish the goal!

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🎥 Tables of Contents

00:00:00 // Intro

00:02:56 // The Photos

00:12:38 // The Videos

00:23.19 // The Marketing

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📫 Follow Us: 🎥 EO7 Media – Brand Storytellers - We make bad ass content for bad ass brands!

▸ Instagram – https://www.instagram.com/eo7media

▸ Website – https://www.eo7media.com

▸ YouTube (client work) -  @Eo7Partners 

▸ YouTube (education + more) -  @eo7media 

Jen Knipp talks rebranding and refocusing of her business and we really dig in deep talking about imposter syndrome, what it takes to keep hustling and all the hats you have to wear as a business owner!

📫 Follow Today's Guest: Jen Knipp / Jen Knipp Makeup Artistry

▸Website - https://www.jenknipp.com/

▸Instagram - https://www.instagram.com/jenknippmakeupartistry/

▸LinkedIn - https://www.linkedin.com/in/jen-knipp-1a22a7228/

▸Jen's Mobile Kit & Table - https://amzn.to/3M2eP2z

🎥 Coffee & Cameras is a sit-down talk show / podcast with Eo7 Media founders Jaysin and Hilda as they casually talk about what's on their mind with videography, photography, digital marketing and everything else.

====================================== 

🎥 Check out our other shows

▸ THE PITCH SESSION ▸ https://youtube.com/playlist?list=PL5hLH7HrfB_5w6gFnv_GYqwo7RLD2vdfS&feature=shared

▸ MARKETING IN FOCUS ▸https://www.youtube.com/playlist?list=PL1PUeK7z6KzSmQHT4nEyUQtq4owFFvV1y

▸ SIPS & SNAPS (short videos) ▸ https://www.youtube.com/playlist?list=PL1PUeK7z6KzQS75B4ox3Sby-BRPW62IVJ

🎵 Listen to the Podcasts ▸https://Eo7media.podbean.com/

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🎥 TABLE ON CONTENTS

00:00:00 // Intro

00:01:33 // Rebranding

00:03:02 // Jen's Story

0:05:49 // Production

00:07:11 // We Worked With Jen

00:08:18 // Jen's Work Table Wagon

00:10:50 // What Impressed Us

00:13:19 // From B2C to B2B

00:16:41 // Love What You Do, Never Have To Work?

00:18:34 // Most Difficult Part of Rebranding

00:22:10 // Authenticity 80/20

00:25:38 // Rebranding Goals

00:28:13 // Imposter Syndrome

00:31:58 // You Are Not Overcharging

00:34:43 // Hilda's Pricing Wisdom

00:36:10 // Jen's Grandfather

00:39:02 // Google's Notes on Rebranding

00:40:50 // Zone of Genius

00:43:38 // Announcing It

00:44:59 // Fear of Negative Comments

00:50:35 // Marketing Can Be Fun

00:59:25 // Jen's Contact & Wrapping Up

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📫 Follow Us: Eo7 Media – What are brand storytellers? Most businesses don't create engaging marketing videos, we help brands create high quality, unique and movie-like content that actually connects with customers and grows their businesses.

Connect with now and let's talk how your brand can be better!

▸ Website – https://www.eo7media.com

▸ YouTube // Education - https://www.youtube.com/@eo7media

▸ YouTube // Client Work - https://www.youtube.com/@Eo7Partners

▸ Instagram – https://www.instagram.com/eo7media

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🎥 Things We Recommend:

▸Cameras + Lenses ▸ https://kit.co/NightOwlsMedia/camera-lenses

▸Audio ▸ https://kit.co/NightOwlsMedia/audio

▸Lighting + Grip Gear▸ https://kit.co/NightOwlsMedia/lighting-and-grip

▸Stabilizers ▸ https://kit.co/NightOwlsMedia/stabilizers

▸Memory Cards + Data ▸ https://kit.co/NightOwlsMedia/media-and-cards

▸Editing + Office ▸ https://kit.co/NightOwlsMedia/editing-office

▸Books on Film Making and Business▸ https://kit.co/NightOwlsMedia/books-for-business-and-filmmaking

▸Complete Gear List + Extras▸ https://kit.co/NightOwlsMedia

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🎵 🎧 Music license 🎧 🎵

MB01HBCWL15VKA8 🎥 E61324

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Disclaimer: Some of the links in my video descriptions are affiliate links, which means at no extra cost to you, I will make a small commission if you click them and make a qualifying purchase. This helps keep this YouTube channel open and allows me to keep making videos helping people out. Some of the links are not affiliate links because I just believe in the product enough to recommend it.

#BeBetter #DoSomethingAwesomeToday #DigitalMarketing #Advertising #Branding #BrandStoryTelling #BrandStoryTellers

Ever wondered what it takes to reinvent your business and create a compelling brand identity that resonates with your target audience? Tune in as they share their personal journeys and the intricate decisions behind rebranding their businesses.

Rebranding a business can be difficult! There's lots of things to consider.

Hilda and Jaysin have both went through rebranding and today they're going to talk about the ins and outs they went through with their business and marketing to successfully rebrand and hit that target market! They’ll explore the importance of niching down and the pitfalls of offering too much.

Whether you're a small business owner looking to revamp your brand or simply curious about the process, this episode is packed with insights on rebranding, brand identity, and making strategic business decisions. Get ready to learn, laugh, and get inspired to take your brand to the next level!

Coffee & Cameras is a sit-down talk show / podcast with Eo7 Media founders Jaysin and Hilda as they casually talk about what's on their mind with videography, photography, digital marketing and everything else.

Check out our new show - THE PITCH SESSION // https://youtube.com/playlist?list=PL5hLH7HrfB_5w6gFnv_GYqwo7RLD2vdfS&feature=shared

This week, Jaysin and Hilda are joined by time management guru Alexis Alveraz of Burst Event Co, who shares her top strategies for mastering the art of balancing business and life. If you've ever felt overwhelmed by your to-do list or struggled to find the perfect work-life balance, this episode is your ultimate guide to reclaiming your time and boosting productivity.

Alexis dives into essential time management techniques, offering practical hacks and life tips that every entrepreneur and business owner needs to know. From scheduling secrets to productivity-boosting habits, you'll gain valuable insights that will help you manage your business more efficiently while still enjoying life. Don't miss out on this opportunity to transform your daily routine and achieve more with less stress. Tune in and get ready to supercharge your time management skills!