Gen Z doesn’t just consume content—they control it. So what does that mean for the future of brand storytelling? In this episode of idkwithKay, host The Kay Prince sits down with David Teicher, Founder & CEO of Qru Media Ventures, to explore how brands can stay relevant in a world where entertainment matters more than information, attention spans are shorter than ever, and authenticity is everything. 

They dive into: 

• 🎙️ How brand storytelling is evolving in a tech-driven, Gen Z-first world 

• 🎙️ The power of intergenerational mentorship—what senior leaders can learn from Gen Z 

• 🎙️ Why brands need to stop chasing trends and start building real connections 

• 🎙️ The shift from mass marketing to meaningful, niche engagement 

This season of idkwithKay is all about true conversations through a lens of intergenerational mentorship—where Gen Z isn’t just the audience; they’re the ones shaping the industry. 

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