06.27.2022 - By Storytelligent
What exactly does brand storytelling include? What’s the purpose?
In this episode, I’m going to connect the dots from prior episodes and explain how brand storytelling is a methodology. It’s not merely cinematic marketing or telling stories all the time. It’s a marketing approach that covers the continuum from brand strategy (defining your story) to content marketing (telling that story). By using your customer’s story as an empathy tool, you can design a truly customer-centric brand built on loyalty and trust. Isn’t that what we all want?
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