In this episode, we continue of our conversation with award-winning branding expert Mike Jones, and dive deeper into the essence of remarkable brands.

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Since Episode 32 we've been focusing our attention on storytelling, and even looking outside our organization for clarity on who we are, now it's time to focus inward and turn our attention to the other half of brand storytelling, the brand. Once again, I wanted to introduce you to an expert in this arena, Mike Jones.

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I've been talking a lot about using customer testimonials to glean

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We are ONE WEEK AWAY from the release of my first course: Crafting an Authentic Customer Testimonial. This course will train you on the foundation of brand storytelling, and teach you my Emmy-winning formula.

The attitude from which you do the work, that's what will truly set your stories apart.

Without the right mindset, you won't dig for the meaning required to raise your story to the next level. And without the right mindset, you won't be able to establish the trust you need to tell these stories. Whether that be trust from your team, clients, leadership, or the story subjects themselves.

You’ll Learn

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Continuing where we left off, I finish my 3-part definition of what a story is, and give you the long-awaited 5-step brand story framework. This episode is packed with information, and I know you’ll get a lot out of it. But, the icing on the cake is unveiling the 5-step brand story framework!

Join me as we explore the crucial components of a captivating story: theme, conflict, and more.

If you'd like a copy of the framework for a handy reference, ⁠⁠you can download it here⁠⁠.

I'm genuinely excited to see how you apply it to your own stories. So, if you use the framework as your storytelling guide, don't forget to share a link with me! I can't wait to witness the incredible work you'll create.

Get ready for storytelling magic in this power-packed episode!

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What makes a story a story? What exactly is it? How would you define it?

And why is it that some stories succeed and others just flop?

As I continue to get back into the swing of things, focusing on first principles of brand storytelling, it just seemed appropriate to cover storytelling and give you my 5-step story framework. Unfortunately (or fortunately?) we actually don't make it to the 5-step framework in this episode, and we'll cover that next time in part two.

In this episode, we look at what a story is, and why it is the way it is. Basically, we define stories and begin to look at story structure and how they're shaped.

We unpack how stories are a model for life, the underlying moral equation we all believe in, and the 3 C's of storytelling.

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Are you struggling to form a lasting relationship with your audience? Wondering how you can win over their hearts and minds?

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What if there were templates out there to help you tell better brand stories faster?  

Well, I found them (all five, in fact) tucked away inside of the depths of a book so massive, you can use it as a step stool: Christopher Booker’s The Seven Basic Plots.  

In this episode, I’ll take you through my own journey to discovering this incredible resource, the two plots you can ignore, and go over the five plots that I use to shape my brand stories.

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