Storytelligent | Brand Storytelling with Bryce McNabb

Storytelligent | Brand Storytelling with Bryce McNabb

By StorytelligentBusinessMarketing
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Storytelligent | Brand Storytelling with Bryce McNabb episodes

  • What Is a Brand? with Mike Jones | Relationship, Authenticity, and Brand DNA [Part 2]

    In this episode, we continue of our conversation with award-winning branding expert Mike Jones, and dive deeper into the essence of remarkable brands.

    Host Bryce McNabb and guest Mike Jones, CEO of Resound, explore the fundamental components of your brand DNA and how to unearth it. Discover the importance of identifying your brand by understanding your ideal customers, embracing your core uniqueness, and polarizing to magnetize your audience. Explore the three vital components of your brand DNA: core values, personality, and story. Learn how to harness your visual and audio identity to amplify your message and embrace a big vision.
    Tune in to this episode for invaluable insights into crafting an authentic and remarkable brand.
    📕 Grab a copy of Mike's book, You Are Remarkable, here:
    https://shorturl.at/jotO4
    💻 Visit Mike here: https://resoundcreative.com/
    CONNECT WITH BRYCE AT ⁠⁠⁠BRYCEMCNABB.COM⁠⁠⁠

    ⁠⁠⁠Turn Strangers Into Advocates [FREE Guidebook]⁠⁠⁠

    ⁠Brand Story Fundamentals: Crafting an Authentic Customer Testimonial [COURSE]⁠

    ⁠⁠⁠Linkedin⁠⁠⁠

    ⁠⁠⁠YouTube⁠⁠⁠

    ⁠⁠⁠Instagram⁠⁠⁠

    35 min
  • Unlocking Remarkable Brands | Crafting Your Authentic Identity with Mike Jones [PART 1]

    Since Episode 32 we've been focusing our attention on storytelling, and even looking outside our organization for clarity on who we are, now it's time to focus inward and turn our attention to the other half of brand storytelling, the brand. Once again, I wanted to introduce you to an expert in this arena, Mike Jones.

    Mike works directly with accounting firms and other professional services businesses to unlock their remarkable brands through his award-winning branding agency, Resound - established in 2009. So if anyone can help us learn about brand, it's him.

    Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as his two podcasts, Resoundcast and AZ Brandcast.

    🎧Tune in to part one of our conversation where we explore why a brand is important, even for small firms, and what exactly a brand is.


    CONNECT WITH BRYCE AT ⁠⁠BRYCEMCNABB.COM⁠⁠

    ⁠⁠Turn Strangers Into Advocates [FREE Guidebook]⁠⁠

    Brand Story Fundamentals: Crafting an Authentic Customer Testimonial [COURSE]

    ⁠⁠Linkedin⁠⁠

    ⁠⁠YouTube⁠⁠

    ⁠⁠Instagram⁠⁠


    35 min
  • Customer Insight with Gina Fong | Unveiling the Art of Consumer Anthropology

    I've been talking a lot about using customer testimonials to glean

    customer insight. But what exactly is customer insight? So I felt it
    appropriate to invite an expert, my friend and colleague, Gina Fong, on
    the podcast to explain.
    Gina, an esteemed assistant clinical professor at The Kellogg School of
    Management, takes us on an eye-opening exploration of her role as a
    consumer anthropologist. Learn how Gina's unique approach uncovers
    hidden motivations, fears, and desires that go far beyond mere data
    points.
    🎧Tune in to gain practical strategies for coaching introspection,
    connecting on a profound level, and truly understanding the audience you
    aim to serve. Elevate your marketing game with this thought-provoking
    episode of Storytelligent.
    ONE WEEK LEFT to save 30% off the course, Brand Storytelling
    Fundamentals: Crafting an Authentic Customer Testimonial.
    Enroll here: https://brycemcnabb.com/course


    CONNECT WITH BRYCE AT STORYTELLIGENT

    Turn Strangers into Advocates [FREE Brand Storytelling Guidebook]

    YouTube

    LinkedIn

    Instagram

    Website

    McNabb Storytelling Website


    44 min
  • The Brand Storyteller Mindset | sneak peak at the course, Crafting an Authentic Customer Testimonial

    We are ONE WEEK AWAY from the release of my first course: Crafting an Authentic Customer Testimonial. This course will train you on the foundation of brand storytelling, and teach you my Emmy-winning formula.

    Register here: https://brycemcnabb.com/course
    In this episode, I’m giving you a sneak peak into the course. Because it's not the process and steps alone that will make you a great storyteller. It's the mindset from which you carry out the process.

    The attitude from which you do the work, that's what will truly set your stories apart.

    Without the right mindset, you won't dig for the meaning required to raise your story to the next level. And without the right mindset, you won't be able to establish the trust you need to tell these stories. Whether that be trust from your team, clients, leadership, or the story subjects themselves.

    You’ll Learn

    • The role of the storyteller is that of a servant and shepherd.

    • The responsibility of the brand storyteller is to be a source of blessing and honor.

    • The concept of Planned Authenticity

    • Stories are tools of empathy & understanding

    • Marketing is relationship building at scale.

    • You must reward the audience for their attention.

    • Life is based on cycles.

      • CONNECT WITH BRYCE AT STORYTELLIGENT

      ⁠Turn Strangers Into Advocates [FREE Guidebook]⁠

      ⁠Instagram⁠

      ⁠YouTube⁠

      ⁠LinkedIn⁠

      ⁠Website

      26 min
    • 7 Mistakes Companies Make with Customer Testimonials

      As we ramp up to our release of the first Storytelligent course:
      Crafting an Authentic Customer Testimonial, I wanted to touch on the 7
      most common mistakes I see made in regards to customer testimonials so
      you know to avoid them.
      These are issues I repeatedly run across through my work that
      1. Prevents testimonials from being made
      2. Slows down production
      3. Dooms the success of your testimonials from the beginning
      While customer testimonials are extremely valuable, we need to make sure
      we're approaching them properly, so we get the most value out of our,
      and our client's, efforts as possible.
      And we are TWO WEEKS AWAY from the release of my first course: Crafting
      an Authentic Customer Testimonial. This course will train you on the
      foundation of brand storytelling, and teach you my Emmy-winning formula.
      Register here: https://brycemcnabb.com/course

      CONNECT WITH BRYCE AT STORYTELLIGENT

      Turn Strangers Into Advocates [FREE Guidebook]

      Instagram

      YouTube

      LinkedIn

      Website

      34 min
    • What Is a Brand Story | The 5-Step Framework in Action

      Last week I introduced you to my 5-step brand story framework. BUT -- I
      failed to put it in context and show you what a brand story looks like.
      That's exactly what I'll be doing in this episode. Because a common
      misconception regarding brand stories is that companies believe it's
      "their" story. So I wanted to help give you a solid understanding of:
      - what a brand story is
      - the two parts of your brand story
      - and which part you need to tell first.
      Then we listen to a clip from a workshop led by Larry McEnerney, the
      former head of the University of Chicago's Writing program, as he
      brilliantly delivers the program's brand story, and I show you how it
      lines up with my 5-step framework.
      And I have a special announcement! I've put together my first course:
      Crafting an Authentic Customer Testimonial. This course will train you
      on the foundation of brand storytelling, and teach you my Emmy-winning
      formula.
      Register here: https://brycemcnabb.com/course

      CONNECT WITH BRYCE MCNABB AT STORYTELLIGENT

      Turn Strangers Into Advocates [FREE Guidebook]

      Website

      LinkedIn

      Instagram

      YouTube


      30 min
    • What Is a Story? | My 5-step brand story framework - Part 2

      Continuing where we left off, I finish my 3-part definition of what a story is, and give you the long-awaited 5-step brand story framework. This episode is packed with information, and I know you’ll get a lot out of it. But, the icing on the cake is unveiling the 5-step brand story framework!

      Join me as we explore the crucial components of a captivating story: theme, conflict, and more.

      If you'd like a copy of the framework for a handy reference, ⁠⁠you can download it here⁠⁠.

      I'm genuinely excited to see how you apply it to your own stories. So, if you use the framework as your storytelling guide, don't forget to share a link with me! I can't wait to witness the incredible work you'll create.

      Get ready for storytelling magic in this power-packed episode!

      ===

      CONNECT WITH BRYCE

      ⁠⁠LinkedIn⁠⁠

      ⁠⁠Instagram⁠⁠

      ⁠⁠YouTube⁠⁠

      ⁠⁠Website⁠⁠

      ⁠⁠Turn Strangers Into Advocates [FREE Guidebook]⁠⁠

      22 min
    • What Is a Story? | My 5-Step Brand Story Framework - Part 1

      What makes a story a story? What exactly is it? How would you define it?

      And why is it that some stories succeed and others just flop?

      As I continue to get back into the swing of things, focusing on first principles of brand storytelling, it just seemed appropriate to cover storytelling and give you my 5-step story framework. Unfortunately (or fortunately?) we actually don't make it to the 5-step framework in this episode, and we'll cover that next time in part two.

      In this episode, we look at what a story is, and why it is the way it is. Basically, we define stories and begin to look at story structure and how they're shaped.

      We unpack how stories are a model for life, the underlying moral equation we all believe in, and the 3 C's of storytelling.

      CONNECT WITH BRYCE AT ⁠⁠BRYCEMCNABB.COM⁠⁠

      ⁠⁠Turn Strangers Into Advocates [FREE Guidebook]⁠⁠

      ⁠⁠Linkedin⁠⁠

      ⁠⁠YouTube⁠⁠

      ⁠⁠Instagram⁠⁠

      32 min
    • Marketing A Love Story | Brand storytelling to build genuine relationships

      Are you struggling to form a lasting relationship with your audience? Wondering how you can win over their hearts and minds?

      In this episode, we uncover the power of storytelling and how it can help you create deep connections with your audience.
      Discover the secrets to crafting authentic content that resonates with your audience and keeps them engaged. Plus, learn how to strategically cater to the different stages of your content funnel, so you can provide the right information and satisfy their evolving expectations.
      Learn how to build meaningful relationships that stand the test of time!


      CONNECT WITH BRYCE AT MCNABB STORYTELLING

      • ⁠Turn Strangers Into Advocates [FREE Guidebook]⁠
      • ⁠Instagram⁠
      • ⁠YouTube⁠
      • ⁠Twitter⁠
      • ⁠Website

        • ============

        MUSIC
        ============
        Music sourced from the Free Music Archive (FMA)
        Song 1: Eigenheimer - Troost voor degene die
        Song 2: Eaters - Co-Axial Escapement
        Licensed under Attribution 4.0 International License: https://creativecommons.org/licenses/by/4.0/

        38 min
      • The Five Basic Brand Plots | Using Booker’s Seven Basic Plots for Brand Storytelling

        What if there were templates out there to help you tell better brand stories faster?  

        Well, I found them (all five, in fact) tucked away inside of the depths of a book so massive, you can use it as a step stool: Christopher Booker’s The Seven Basic Plots.  

        In this episode, I’ll take you through my own journey to discovering this incredible resource, the two plots you can ignore, and go over the five plots that I use to shape my brand stories.

        CONNECT WITH BRYCE AT MCNABB STORYTELLING

        • Turn Strangers Into Advocates [FREE Guidebook]
        • Instagram
        • YouTube
        • Twitter
        • Website
          • 33 min

        About Storytelligent | Brand Storytelling with Bryce McNabb

        From the publisher's feed

        Storytelligent is a brand storytelling podcast that helps purpose-driven marketers and business leaders leverage authentic storytelling to build iconic brands. Get out of the marketing echo chamber of…