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Customer Insight with Gina Fong | Unveiling the Art of Consumer Anthropology
I've been talking a lot about using customer testimonials to glean
customer insight. But what exactly is customer insight? So I felt it
appropriate to invite an expert, my friend and colleague, Gina Fong, on
the podcast to explain.
Gina, an esteemed assistant clinical professor at The Kellogg School of
Management, takes us on an eye-opening exploration of her role as a
consumer anthropologist. Learn how Gina's unique approach uncovers
hidden motivations, fears, and desires that go far beyond mere data
points.
🎧Tune in to gain practical strategies for coaching introspection,
connecting on a profound level, and truly understanding the audience you
aim to serve. Elevate your marketing game with this thought-provoking
episode of Storytelligent.
ONE WEEK LEFT to save 30% off the course, Brand Storytelling
Fundamentals: Crafting an Authentic Customer Testimonial.
Enroll here: https://brycemcnabb.com/course
CONNECT WITH BRYCE AT STORYTELLIGENT
Turn Strangers into Advocates [FREE Brand Storytelling Guidebook]
YouTube
Website
McNabb Storytelling Website
View all episodes
By StorytelligentI've been talking a lot about using customer testimonials to glean
customer insight. But what exactly is customer insight? So I felt it
appropriate to invite an expert, my friend and colleague, Gina Fong, on
the podcast to explain.
Gina, an esteemed assistant clinical professor at The Kellogg School of
Management, takes us on an eye-opening exploration of her role as a
consumer anthropologist. Learn how Gina's unique approach uncovers
hidden motivations, fears, and desires that go far beyond mere data
points.
🎧Tune in to gain practical strategies for coaching introspection,
connecting on a profound level, and truly understanding the audience you
aim to serve. Elevate your marketing game with this thought-provoking
episode of Storytelligent.
ONE WEEK LEFT to save 30% off the course, Brand Storytelling
Fundamentals: Crafting an Authentic Customer Testimonial.
Enroll here: https://brycemcnabb.com/course
CONNECT WITH BRYCE AT STORYTELLIGENT
Turn Strangers into Advocates [FREE Brand Storytelling Guidebook]
YouTube
Website
McNabb Storytelling Website